Special Offer. Now 20% off the original price of $3,000.
Healthier fare is certainly not the only trend in packaged snack foods, but it is by far the most important and widespread one, driven in large part by a heavy national focus on children’s health. Although sales of packaged snack foods in the U.S. topped $61 billion in 2005, this is up only 6% over 2001 sales, since good returns from “healthy” categories like yogurt and fresh fruit have been mostly offset by losses in “less healthy” categories like candy and cookies. Whereas some marketers are well positioned to ride the health wave, others have been rushing to come up with nutritionally enhanced products, while also scrambling to show how even not-so-healthy snacks can still fit into a healthy diet. Health-related trends that continue to gain momentum include portion control, high fiber/whole grains, cutting unhealthy ingredients (trans fats, processed sugar, fat, etc.), and natural/organic, even as product portability and convenience remain a top priority across all categories as more Americans graze more frequently on-the-go. Because kids snack even more than adults do, it is critical that snack makers maintain a hold on this young demographic, and attracting consumers of all ages to healthier snacks without severely cannibalizing sales of more traditional, not-so-healthy ones will be the fine line that marketers will have to walk in the coming years.
Snack Food Trends in the U.S. examines the market for packaged snack foods from a trend perspective, detailing sales and consumer usage trends across six sweet snack categories (candy, cookies & bakery, yogurt, food bars, fruit, and gelatin/pudding cups) and five salted snack categories (salty snacks, crackers, nut snacks, popcorn and rice/popcorn cakes, and dried meat snacks). The discussion is organized into four focus chapters—Sweet Snacks, Salted Snacks, Trends in Healthy Snacking, and Trends in Kids and Teens Snacks—homing in on the market-altering forces in each area down to the brand level, identifying top dollar sales gainers and comparing winners and losers across dozens of market segments and hundreds of products. Key data sources are Information Resources, Inc. InfoScan sales tracking data and Simmons Market Research Bureau (New York, New York) consumer surveys for adults, kids, and teens.
Report Methodology
The information in Snack Food Trends in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Fall 2005.
What You’ll Get in this Report
Snack Food Trends in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Snack Food Trends in the U.S. offers. The report addresses the following segments:
Sweet Snacks
Salted Snacks
Trends in Healthy Snacking
Trends in Kids and Teen Snacks
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the snack industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current snack market, and how demographic and lifestyle changes will affect the snack industry in the future. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer based on Simmons data.
This report will help:
Marketing Managers identify market opportunities and develop targeted promotion plans for the snack industry.
Research and development professionals stay on top of competitor initiatives.
Advertising agencies working with clients in the snack food industry to develop messages and images that fit with the future of the industry.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
Chapter 1: Executive Overview
Scope and Methodology
Scope of Report
Eleven Product Categories
Two Classifications: Sweet and Salted
Sweet Snacks
Salted Snacks
Report Methodology
Introduction
Snacks and the American Diet
Snack Time in America
Table 1-1: Snacking Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
In a Hurry and on the Run
Table 1-2: Food Preparation Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
The Battle Over Better-for-You
Table 1-3: Attitudes About Nutrition: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
The Nutritional Culprits
Fats and Cholesterol
Trans-Fatty Acids
Sugars and Carbohydrates
The Glycemic Index
America on a Diet
Table 1-4: Percentage Rates for Selected Diet-Related Activities and Attitudes: Overall and By Gender, 2003 (U.S. adults)
A National Weight Crisis
The Demographics of Obesity
The Economic Toll
The Food Industry at Fault
The International Angle
McDonald’s on the Defensive
The Role of Portion Control
The Government Reaction
The New Food Guide Pyramid
The Mainstreaming of Natural/Organic Foods
Market Overview
Total Snack Sales Top $61 Billion in 2005
Candy Category at 32% of Market Total
IRI-Tracked Snack Sales at $32.5 Billion
Salty Snacks Category at 22.5% of IRI-Tracked Sales
Yogurt and Food Bars Are Top Growth Categories
Share of IRI-Tracked Sales by Market Classification: Sweet vs. Salted
Sweet Snacks at 67% of Five-Year Growth
Figure 1-1: IRI-Tracked Sales of Snack Foods by Market Classification, 2001 vs. 2005 (in millions of dollars)
Figure 1-2: Share of IRI-Tracked Sales of Snack Foods by Market Classification, 2001 vs. 2005 (percent)
Sweet Snacks Lead in New Product Introductions
Snack Bar SKUs Experience Exceptional Growth
Top Package Tags Highlight Top Trends
Table 1-5: U.S. Retail Sales of Snack Foods, 2001-2005 (in millions of dollars)
Table 1-6: U.S. Retail Sales of Snack Foods: By Product Category, 2005 (in millions of dollars)
Table 1-7: IRI-Tracked Sales of Snack Foods, 2001-2005 (in millions of dollars)
Table 1-8: Share of IRI-Tracked Sales of Snack Foods by Product Category, 2001 vs. 2005 (percent)
Table 1-9: Dollar Growth of IRI-Tracked Sales of Snack Foods by Product Category, 2001-2005 (in millions of dollars)
Table 1-10: Compound Annual Growth Rate of IRI-Tracked Snack Food Sales by Product Category, 2001-2005 (percent)
Table 1-11: Total Growth in IRI-Tracked Sales of Snack Foods by Classification: Sweet and Salted, 2001-2005 (in millions of dollars)
Table 1-12: Number of New Snack Product Reports by Category, 2001-2005
Table 1-13: Number of New Snack Product SKUs by Category, 2001-2005
Table 1-14: Number of New Snack Products by Package Tag, 2001-2005
Sweet Snacks
IRI-Tracked Sales of Sweet Snacks at $18.2 Billion
Snack Candy at $6.4 Billion and 35% of Sweet Snacks
Consumer Usage Reflects Similar Ranking by Product Type
Yogurt Snacks Lead in Dollar Gains
General Mills Closing in on Kraft
Private-Label Cookies Claim Largest Brand Share
Looking Ahead
Salted Snacks
IRI-Tracked Sales of Salted Snacks at $13.2 Billion
Salty Snacks the Largest Category by Far
Consumer Usage Reflects Similar Ranking by Product Type
Nut Snacks the Clear Leader in Dollar Gains
Frito-Lay Maintains Wide Market Lead
Looking Ahead
Trends in Healthy Snacks
Health Angle Essential Across All Categories
A Three-Pronged Trend
Trends in Kids and Teens Snacks
Walking the Healthy/Less-Healthy Line
Legislated Kids Nutrition Starting at the School Level
Good Prospects for Value-Added Yogurt
More Natural/Organic Snacks for Kids
Chapter 2: Sweet Snacks
Introduction
Market Definition
Looking Ahead
Figure 2-1: Projected Growth Rates in IRI-Tracked Sales of Sweet Snacks by Product Category, 2001-2005 vs. 2005-2010 (percent)
Snack Candy: Chocolate, Chocolate, and More Chocolate
Cookies & Bakery Snacks
Yogurt Snacks
Food Bars
Fruit Snacks
Gelatin/Pudding Cups
Category Trends: Retail Sales and Consumer Usage
IRI-Tracked Sales of Sweet Snacks at $18.2 Billion
Table 2-1: IRI-Tracked Sales of Sweet Snacks, 2001-2005 (in millions of dollars)
Snack Candy at $6.4 Billion and 35% of Sweet Snacks
Consumer Usage Reflects Similar Ranking by Product Type
Yogurt Snacks Lead in Dollar Gains
Expanding Household Usage of Drinkable Yogurt
General Mills Closing in on Kraft
Figure 2-2: Top Marketers of Sweet Snacks, 2001 vs. 2005 (percent)
Private-Label Cookies Claim Largest Brand Share
Yoplait Posts Highest Rate of Household Usage
Yoplait Claims Top Spots in 5-Year Sales Growth
Candy Bars Slipping in Household Penetration
Table 2-2: Leading Marketers of Sweet Snacks, 2001-2005 (percent)
Table 2-3: IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
Table 2-4: Share of IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (percent)
Table 2-5: Overview of U.S. Household Usage Rates for Selected Sweet Snack Classifications, 2003-2005 (percent)
Table 2-6: Dollar Change in IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
Table 2-7: Growth Rates in IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001-2005 (percent)
Snacks Sales Grow $35 Million During 2001-2005 Period
Table 3-29: IRI-Tracked Sales of Terra Snack Products, 2001-2005 (in millions of dollars)
Natural Products with Gourmet Appeal
Table 3-30: Timeline of Selected Terra Salted Snack New Product Introductions, 2003-2005
Chapter 4: Trends in Healthy Snacks
Looking Ahead
Health Angle Essential Across All Categories
Figure 4-1: Dollar Growth of IRI-Tracked Sales of Snacks by Product Category, 2001-2005 (in millions of dollars)
Figure 4-2: Compound Annual Growth Rate of IRI-Tracked Sales of Snacks by Product Category, 2001-2005 (percent)
A Three-Pronged Trend
Natural/Organic: The Top Healthy Snack Trend in 2006-2007
Table 4-1: Mass-Market Sales Growth: Top-Selling Natural/Organic Snack Brands vs. Overall Segment, 2005 (in millions of dollars)
Figure 4-3: Number of New Snack Products by Package Tag: Natural Tags, 2001-2005
Table 4-2: Number of New Snack Products with “Natural” or “Organic” Package Tags, 2003-2005
The “No-Allergy” Product Wave
Figure 4-4: Number of New Snack Products with Non-Allergenic Package Tags, 2001-2005
Diet/Weight: Portion Control Out Front
No Trans Fats!
Figure 4-5: Number of New Snack Products with “No Trans Fat” Package Tag, 2001-2005
The Nos and the Lows: A More Balanced Approach to Healthy Dieting
Figure 4-6: IRI-Tracked Sales of Diet Candy, 2001-2005 (in millions of dollars)
Table 4-3: Number of New Snack Products by Diet Package Tag, 2001-2005
Fortified/Functional Snacks: Antioxidants, Omega-3s, and Probiotics
Figure 4-7: Number of New Snack Products with “High Omega-3” or “High Antioxidants” Package Tags: 2001-2005
Whole Grain and High Fiber
Figure 4-8: Number of New Snack Products with “High Fiber” Package Tags, 2001-2005
Table 4-4: Number of New Snack Products by Package Tag: Natural Tags, 2001-2005
Table 4-5: New Natural and Organic Snack Product Introductions, 2006
Table 4-6: Number of New Snack Products by Package Tag: Diet Tags, 2001-2005
Table 4-7: New Snack Product Introductions with Diet-Related Claims, 2006
Table 4-8: Number of New Snack Products by Package Tag: Functional Tags, 2001-2005
Table 4-9: New Fortified/Functional Snack Product Introductions, 2006
Consumer Trends
Healthy Snackers Favor Inherently Healthy Snacks
Energy Bar Usage Down Among Healthy Snackers
Healthy Snackers Go for Yogurt, Low-Salt, Low-Fat
Healthy Brands Not Alone as Healthy Snack Choices
Table 4-10: Relative Household Usage of Selected Snack Classifications by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (indices)
Table 4-11: Household Usage Rates for Selected Snack Classifications: Overall and by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (percent)
Table 4-12: Relative Household Usage of Selected Snack Classifications Among Respondents Who Agree a Lot with Statement, “I Usually Snack on Healthy Foods,” 2003-2005 (indices)
Table 4-13: Relative Household Usage of Selected Snack Classifications Among Respondents Who Agree a Little with Statement, “I Usually Snack on Healthy Foods,” 2003-2005 (indices)
Table 4-14: Relative Household Usage of Selected Snack Classifications by Product Types Used Most Often: By Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (indices)
Table 4-15: Household Usage Rates for Selected Snack Classifications by Product Types Used Most Often: Overall and by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (percent)
Table 4-16: Relative Household Usage of Selected Snack Brand Lines: By Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (indices)
Table 4-17: Household Usage Rates for Selected Snack Brand Lines: Overall and by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (percent)
Brand Profile: Nabisco 100 Calorie Packs
Sales Up Almost $100 Million in First Two Years
Table 4-18: IRI-Tracked Sales of Kraft/Nabisco 100 Calorie Packs, 2001-2005 (in millions of dollars)
Calorie Counting the Easy Way
Table 4-19: Timeline of Selected Nabisco 100 Calorie Pack New Product Introductions, 2004-2006
Brand Profile: Kraft South Beach Diet Bars and Cookies
Sales Near $70 Million in First Year
Table 4-20: IRI-Tracked Sales of Kraft South Beach Snack Products, 2005 (in millions of dollars)
Heavy on Bars, Bullish on the Future
Table 4-21: Timeline of Selected Kraft South Beach Diet New Snack Product Introductions, 2005-2006
Brand Profile: Stonyfield Farm Yogurt
Yogurt Sales Double in Five-Year Period
Table 4-22: IRI-Tracked Sales of Stonyfield Farm Snack Products, 2001-2005 (in millions of dollars)
New Product Initiatives Are Future-Focused
Table 4-23: Timeline of Selected Stonyfield Farm Yogurt New Product Introductions, 2003-2005
(0 items)
Email a colleague
Printer format
Questions about this report
Order by fax