SECTION I - OVERVIEW OF THE PLEASURE BOAT MARKET
Analysis and Summary
SECTION II - THE MARKET FOR PLEASURE BOATS
Analysis:
Market Trends
High-End Boat Market Sails Ahead.
Tables:
U.S. Manufacturers’ Sales of Pleasure Boats (Graph)
U.S. Manufacturers’ Sales of Pleasure Boats
U.S. Manufacturers’ Sales of Pleasure Boats, by Type.
Product Mix of U.S. Manufacturers’ Sales of Pleasure Boats (Graph)
Product Mix of U.S. Manufacturers’ Sales of Pleasure Boats
U.S. Manufacturers’ Sales of Outboard Boats
U.S. Manufacturers’ Sales of Outboard Boats, by Type.
U.S. Manufacturers’ Sales of Inboard/Outdrive Boats
U.S. Manufacturers’ Sales of Inboard/Outdrive Boats, by Type
U.S. Manufacturers’ Sales of Inboard Boats
U.S. Manufacturers’ Sales of Inboard Boats, by Type
U.S. Manufacturers’ Sales of Sailboats, Canoes, and Other Boats
U.S. Manufacturers’ Sales of Sailboats, Canoes, and Other Boats, by
Type
North American Sailboat Production
North American Sailboat Production, by Size.
Number of Recreational Boats Owned.
Number of Recreational Boats Owned, by Type .
Total Number of Registered Motorboats in the U.S.
Number of Registered Motorboats, by State and U.S. Territory
Registered Motorboats, by Type of Propulsion
Registered Motorboats, by Type of Hull Material .
Number of Registered Motorboats, by Type of Hull Material and by Size
Class
Number of Registered Motorboats, by Type of Propulsion and by Size
Class
Number of Registered Outboard Motorboats, by Type of Hull Material and
by Size Class.
Number of Registered Inboard Motorboats, by Type of Hull Material and
by Size Class.
Number of Registered Stern-Drive Motorboats, by Type of Hull Material
and by Size Class.
SECTION II - THE MARKET FOR PLEASURE BOATS (cont’d.)
Tables: (cont’d.)
Number of Registered Personal Watercraft Motorboats, by Type of Hull
Material and by Size Class
Number of Registered Inboard Auxiliary Sail Motorboats, by Type of Hull
Material and by Size Class.
Number of Registered Outboard Auxiliary Sail Motorboats, by Type of Hull
Material and by Size Class.
Ranking of States by Total Number of Registered Boats
SECTION III - FACTORS AFFECTING DEMAND FOR PLEASURE BOATS
Analysis:
Overview
Economic Trends
Demographic Trends.
Consumer Spending
Tables:
U.S. Gross Domestic Product
U.S. Gross Private Domestic Investment
U.S. Industrial Production Index
U.S. Disposable Personal Income.
U.S. Per Capita Disposable Personal Income
Total and Per Capita Disposable Personal Income in the Top Ten
Motorboat Markets
Consumer Confidence Index
U.S. Personal Consumption Expenditures
U.S. Per Capita Personal Consumption Expenditures
U.S. Personal Consumption Expenditures for Recreational Purposes:
Current Dollars
Chained Dollars
U.S. Personal Consumption Expenditures on Boats
Average Annual Household Expenditures on Boats with Motors:
By Region and by Type of Area
By Age of Reference Person
By Income Before Taxes
By Composition of Consumer Unit
By Size of Consumer Unit
By Occupation of Reference Person
By Education of Reference Person
Interest Rates Charged by U.S. Banks.
Consumer Debt
Consumer Debt as a Percentage of Disposable Personal Income
Top 41 Participant Sports
Sports Participation, Ranked by Growth Rate
Sports Participation Indexes for Selected States
SECTION III - FACTORS AFFECTING DEMAND FOR PLEASURE BOATS (cont’d.)
Tables: (cont’d.)
Projected Number of Fishing Participants in the U.S., by Race and
Ethnicity
Projected Distribution of Fishing Participants in the U.S., by Race and
Ethnicity
Days of Participation and Number of Trips, by Type of Fishing
Number and Cost of Sportfishing Licenses
Selected Characteristics of Fishermen
Sales of Water Skis
U.S. Resident Population Trends and Projections
U.S. Population and Household Trends and Projections
U.S. Population Trends and Projections, by Age Group
Age Distribution of the U.S. Population
U.S. Resident Population Projections, by Region
U.S. Resident Population Projections, by State
Distribution of the U.S. Population, by State
Resident Population in Counties Within 50 Miles of Coastal Shorelines
SECTION IV - RETAIL SALES OF PLEASURE BOATS
Analysis and Summary
Tables:
Retail Expenditures on Boating (Graph)
Retail Expenditures on Boating
Retail Unit Boat Sales, by Type
Growth in Retail Unit Boat Sales, by Type
Product Mix of Retail Unit Boat Sales
Pleasure Boat Retail Value and Average Unit Costs, by Type
Number of Establishments and Employees in the Boat Dealer Industry, by
Employment Size and by State
SECTION V - ADVERTISING AND PROMOTIONAL ACTIVITIES
IN THE PLEASURE BOAT INDUSTRY
Analysis:
Overview
The Top Three Advertisers
Television as a Marketing Tool
Future Projections
Tables:
Total Media Expenditures for Pleasure Boats, Motors, and Accessories
(Graph)
Total Media Expenditures for Pleasure Boats, Motors, and Accessories
Top Ten Advertisers of Pleasure Boats, Motors, and Accessories, by
Company
SECTION V - ADVERTISING AND PROMOTIONAL ACTIVITIES
IN THE PLEASURE BOAT INDUSTRY (cont’d.)
Tables: (cont’d.)
Advertising Shares of the Top Ten Advertisers of Pleasure Boats, Motors,
and Accessories
Top Ten Advertised Brands of Pleasure Boats, Motors, and Accessories
Advertising Shares of the Top Ten Advertised Brands of Pleasure Boats,
Motors, and Accessories
Media Expenditures for Pleasure Boats, Motors, and Accessories, by
Company and Brand
SECTION VI - PRODUCER PRICE TRENDS IN THE PLEASURE
BOAT INDUSTRY
Summary and Analysis
Tables:
Producer Price Trends:
Outboard Motorboats
Outboard Motorboats, by Type
Inboard Motorboats
Inboard Motorboats, by Type
Inboard/Outdrive Motorboats
Inboard/Outdrive Motorboats, by Type
Sailboats
Sailboats, by Type
Canoes
SECTION VII - RECREATIONAL BOATING SAFETY
Analysis:
Overview
Promoting Boating Safety
Boating Accidents and Fatalities
Tables:
Recreational Boating Fatality Rate
Boating Accidents, by Type
Causes of Boating Accidents
Operation at Time of Accident
Activity at Time of Accident
Weather and Water Conditions at Time of Accident
Vessel Information
Operator Information
SECTION VIII - U.S. FOREIGN TRADE OF PLEASURE BOATS
Analysis:
Overview
Exports
Exports, by Type
Imports
Imports, by Type
A Look at NAFTA
Tables:
U.S. Apparent Consumption of Pleasure Boats
U.S. Balance of Trade for Pleasure Boats
Total U.S. Exports of Pleasure Boats
Top 20 U.S. Export Destinations for Pleasure Boats: Value
Dollar Market Shares of the Top 20 U.S. Export Destinations for Pleasure
Boats
Top 20 U.S. Export Destinations for Pleasure Boats: Quantity
Volume Market Shares of the Top 20 U.S. Export Destinations for
Pleasure Boats
U.S. Exports of Pleasure Boats, by Type: Value
U.S. Exports of Pleasure Boats, by Type: Quantity
U.S. Exports of Pleasure Boats, by Country of Destination and by Type:
Inflatable Yachts and Vessels for Pleasure or Sport
Sailboats, with Auxiliary Motor:
Not Exceeding 9.2 Meters in Length
Exceeding 9.2 Meters in Length
Sailboats, with or without Auxiliary Motor, Not Exceeding 4 Meters in
Length
Sailboats, without Auxiliary Motor:
Exceeding 4 Meters But Not Exceeding 6.5 Meters in Length
Exceeding 6.5 Meters But Not Exceeding 9.2 Meters in Length .
Exceeding 9.2 Meters in Length
Inboard/Outdrive-Powered Motorboats:
Not Exceeding 6.5 Meters in Length .
Exceeding 6.5 Meters in Length
Inboard-Powered Motorboats:
Not Exceeding 8 Meters in Length
Exceeding 8 Meters in Length
Rowboats and Canoes.
Outboard Motorboats
Other Yachts and Vessels for Pleasure or Sport.
Total U.S. Imports of Pleasure Boats
Top 20 U.S. Import Sources for Pleasure Boats: Value
Dollar Market Shares of the Top 20 U.S. Import Sources for Pleasure
Boats
Top 20 U.S. Import Sources for Pleasure Boats: Quantity
SECTION VIII - U.S. FOREIGN TRADE OF PLEASURE BOATS (cont’d.)
Tables: (cont’d.)
Volume Market Shares of the Top 20 U.S. Import Sources for Pleasure
Boats
U.S. Imports of Pleasure Boats, by Type: Value
U.S. Imports of Pleasure Boats, by Type: Quantity
U.S. Imports of Pleasure Boats, by Country of Origin and by Type:
Inflatable Vessels for Pleasure or Sport, with Attached Rigid Hull,
Valued at Over $500
Inflatable Vessels for Pleasure or Sport, without Attached Rigid Hull,
Valued at Over $500
Inflatable Vessels for Pleasure or Sport, Valued at Less Than $500.
Sailboats, with Auxiliary Motor:
Not Exceeding 9.2 Meters in Length
Exceeding 9.2 Meters in Length
Sailboats, with or without Auxiliary Motor, Not Exceeding 4 Meters in
Length
Sailboats, without Auxiliary Motor:
Exceeding 4 Meters But Not Exceeding 6.5 Meters in Length
Exceeding 6.5 Meters But Not Exceeding 9.2 Meters in Length .
Exceeding 9.2 Meters in Length
Inboard/Outdrive-Powered Motorboats, Not Exceeding 6.5 Meters in
Length
Inboard/Outdrive-Powered Cabin Cruisers, Exceeding 6.5 Meters in
Length
Inboard/Outdrive-Powered Motorboats, Other Than Cabin Cruisers,
Exceeding 6.5 Meters in Length
Inboard-Powered Motorboats, Not Exceeding 8 Meters in Length .
Inboard-Powered Cabin Cruisers, Exceeding 8 Meters in Length..
Inboard-Powered Motorboats, Other Than Cabin Cruisers, Exceeding
8 Meters in Length.
Canoes.
Rowboats (Excluding Canoes)
Outboard Motorboats, with Hulls of Metal:
Not Exceeding 5 Meters in Length .
Exceeding 5 Meters in Length .
Outboard Motorboats, with Hulls of Reinforced Plastics:
Not Exceeding 5 Meters in Length
Exceeding 5 Meters in Length
Other Outboard Motorboats
Other Yachts and Vessels for Pleasure or Sport
SECTION IX - STRUCTURAL ANALYSIS OF THE BOATBUILDING
AND REPAIRING INDUSTRY
Analysis:
Cost Structure
Employment
Labor Costs
Capital Expenditures
Number of Establishments
Explanation of Terms
Tables:
Operating Structure
Gross Operating Margin
Value Added by Manufacture
Vertical Integration Index
Employment Structure
Average Hourly Earnings of Production Workers
Total Labor Costs
Cost of Living Index for Production Workers
Labor Productivity
Indexes of Real Labor Productivity
New Capital Expenditures
Plant vs. Equipment Expenditures
Ending Inventories.
Number of Establishments, by Employment Size and by State
The Plant Manager’s Workbook:
How to Use This Section
Gathering Your Data
Developing Your Ratios
How Does Your Plant Stack Up?
SECTION X - COMPANY PROFILES
Introduction
Boat Tree:
Overview
Product Line
Financial Performance
IPO Postponed Permanently
Bombardier Inc.:
Overview
Financial Performance
Production and the International Market
Bombardier Recreational Products Division Makes Major Acquisition
New Sturtevant Plant Attracts Thousands of Job Seekers
Product Announcements
Financial Summary and Analysis
SECTION X - COMPANY PROFILES (cont’d.)
Brunswick Corporation:
Overview
Financial Performance
A Renewed Focus on the Marine Division
Financial Summary and Analysis
Dougherty Marine Partnership:
Overview
Products
Distribution
Investing in Expansion
Fountain Powerboat Industries, Inc.:
Overview
Product Line
Financial Performance
Company News
Financial Summary and Analysis
Genmar Holdings, Inc.:
Overview
Genmar’s Largest and Newest Acquisitions
Consolidation Plan
Promising Outlook
Marine Products Corp.
Overview
Financial Performance
Marine Products’ First Step to Expansion
Future Direction
Financial Summary and Analysis
MasterCraft Boat Company:
Overview
Marketing
Promising Sales, Strong Outlook
Expansion
MasterCraft Sold in 2001
Outboard Marine Corporation:
Overview
OMC Acquired.
Penn Yan Marine Manufacturing Corp.:
Overview .
Acquisition and Expansion
Relocation
Tracker Marine L.L.C.:
Overview
Company Structure
Stickler for Quality
SECTION X - COMPANY PROFILES (cont’d.)
Tracker Marine L.L.C.: (cont’d.)
Strategic Alliances
Promotions
Yamaha Motor Co., Ltd.:
Overview
Marine Product Line
Outlook
Financial Summary and Analysis
SECTION XI - DIRECTORY OF SELECTED U.S. MANUFACTURERS
OF PLEASURE BOATS
Introduction
Directory
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