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Affluent Market Tracking Study #7: Spring 2005 Survey of the Wealthiest 10% of US Households

American Affluence Research Center
May 1, 2005
32 Pages - Pub ID: AAFR1100342
 
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Abstract

Table of
Contents
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Countries covered: United States

Affluent Market Tracking Study #7: Spring 2005 Survey of the Wealthiest 10% of US Households

 
In addition to the data continuously tracked in these twice-yearly surveys, new information in the Spring 2005 report includes brand quality perceptions for eight (8) different upscale product categories (fine watches and jewelry, automobiles, lady’s designer/couture apparel, major home appliances, home entertainment equipment, and cruise lines).

Data on the awareness of, ownership of, and intentions to purchase variations of the new concepts of fractional ownership and membership clubs for vacation homes, private jets, large boats, and exotic cars is also provided in this report.

Additional new information includes identification of the employment status of the female head of household and the household decision makers for seven major spending categories.

Includes 35 tables.


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