This pioneering report discusses the obsession with dieting and the recent fads that have swept the world, encouraging immense weight loss and changing our lives forever. Although these diets often come and go, one in particular seems to be favoured by consumers- the low carb diet, the latest of which being the Glycemic Index (GI) diet. Offering a more healthy, natural and balanced approach to eating than its predecessor, the Atkins diet, it is being embraced in the UK and looks to appeal to Europeans, who opt for a more 'lifestyle' approach to losing weight, along with Americans and Australians, who loved the rapid results of 'low carb'.
GI diet books are being sold in Tesco (UK), which is currently re-labelling many of its products to show the glycemic index. With sales of Rick Gallop's GI Diet book, at over 600,000 copies and being translated into 12 different languages, now is the time for the food industry to note the public's response to this diet.
This report outlines the origins of the GI diet, regional markets and trends, and key players in the 'low carb' diet industry. It also discusses activities of retailers in the UK, and forecasts future trends and effects of the diet on the food industry to 2010.
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