This authoritative publication is known for its comprehensive knowledge of the complex health/nutrition market. It is the only report to show you where consumers are headed in their behavior toward their health and diet, and what nutritional issues will be important over the near horizon.
The 2005 HealthFocus Trend Report identifies current issues in consumer health and nutrition, reports on consumer behavior and attitudes, and assesses nutrition trends and consumer priorities.
A hallmark of the report is the highly usable market segmentation identifying:
Healers
Investors
Strugglers
Managers
Disciples
Unmotivated shoppers
This report shows you the trends and gives you the numbers you need. Observations and insights from HealthFocus' qualitative research and market experience enrich the data and show you how to put the research to work for your business.
This is the most comprehensive study of consumer attitudes and behaviors toward health and nutrition in both mainstream and niche markets.
Rich with fifteen years of trend data; input from more than 14,000 shoppers; and expert analysis from HealthFocus, the market authority.
Shows how to target trends with products and communications that work.
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