Patent Mapping Charts. Avon Products, Inc. is a leading maker and marketer of beauty and related products. Avon product lines include such recognizable brand names such as Avon Color, Anew, Skin-So-Soft, Advance Techniques Hair Care, mark., beComing and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel. Avon's business primarily consists of one industry segment, direct selling, which is conducted in over 100 countries worldwide. The Company's segments are based on geographic operations in four regions: North America, Latin America, Europe and the Pacific.