But science has not been able to guarantee that the process of growing older will be free from illness or disability. As people age, the incidence of health conditions rises, a fact that the Boomer generation is beginning to encounter. While younger Boomers are still generally enjoying good health, older Boomers are reaching the point at which people often confront health problems. In addition, although Boomers are aware of the need to be proactive in maintaining good health, many are not doing so. In 2002, 38% of younger Boomers (aged 35 to 44) and 31% of older Boomers (aged 45 to 54) were current users of some form of tobacco. Most Boomers are overweight and a significant percentage is obese. Most do not get the recommended level of exercise.

As Boomers age, the number of older adults who are vulnerable to health problems will rise considerably. This will stress the nation's healthcare payment and delivery systems. In addition, Boomers will not quietly accept either health problems or problems in getting healthcare. Demand for more resources to meet their healthcare needs and new research into the health problems afflicting them will increase. Although development of some health conditions may be an inevitable part of aging, it is unlikely that Boomers will passively accept this fact. As a result, there is significant opportunity for a range of manufacturers to address Boomer demands and desires.

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