Product areas covered are:

Garden Furniture - materials including plastic/resin, metals and woods, Product types including chairs, dining sets, loungers, & parasols.

Barbecues- including charcoal, kettle and gas.

Leisure Accessories - including barbecue fuels, accessories and tools, along with Patio Warmers, Chimineas and Patio heaters.

The Garden Leisure market was worth over £500 million at retail prices during 2003 having experienced strong growth compared with previous years.  The Garden Leisure sector is a maturing market characterised by increasing share taken by added value products, and by users becoming more discerning in their choice of product.  The report assesses the implications of these changes for suppliers, distributors and retailers.

Of particular interest:-

Value added growth in both the garden furniture and the barbecue market - key drivers for this growth?

Growth of Patio Heaters and Warmers - review of the market in this sector.

Continued growth of gas barbecues.

Shift in material mix in garden furniture sector.

The report is written by marketing professionals with wide experience of home improvement products and provides a detailed quantitative assessment of major developments and a qualitative interpretation of trends.

Key areas of coverage in the report include:-

GARDEN FURNITURE

Market size by value - trends from 1998 through to 2003/2004.

Recent market performance, current situation and reasons for trends, including positive and negative factors affecting the market.

Future trends for overall garden furniture market - forecast to 2008, factors influencing future prospects.

Household penetration levels of total garden furniture market.

Product mix by type.  Market share, key areas of growth, etc.

Mix by material, market shares, trends, growth in share of wood, share by material since 1995.

Seasonality of garden furniture sales.

Key suppliers of different types of garden furniture, leading companies within the garden furniture market - market shares, positioning etc.

Distribution channels for garden furniture, channel shares, major companies involved in each channel. 

BARBECUES

Size of barbecue market in both volume and value terms, 1998 through to 2003 with estimates for 2004 and forecasts to 2008.

Reasons for recent trends, factors affecting the recent performance of the market.

Forecasts for barbecue sales and justification for trends.

Household penetration of barbecues - future growth prospects.

Household penetration of barbecues by type, eg charcoal, gas, kettle, etc.

Mix of barbecues by type, share by value, continuing growth of gas barbecues, other product trends.

Seasonality of barbecue sales.

Future prospects for the barbecue and accessories markets.

Major manufacturers/suppliers of barbecues, market shares for 2003, company information.

Other suppliers involved in the manufacturing or distribution of barbecues and associated products.

Distribution of barbecues by channel, major chains/companies involved in each channel, growth areas.

LEISURE AND BARBECUE ACCESSORIES

Barbecue accessory and fuel markets - size by value, recent trends. Products included are barbecue fuels and barbecue accessories.

Leisure accessory products including - patio heaters, chimineas etc.

Market size estimates for each of the above product areas.

Key suppliers for each of the above areas.

GENERAL AND FUTURE PROSPECTS

Prospects for the garden leisure market - major factors influencing future performance.

Likely developments by product and market sectors.

Housebuilding and housemoving, historical trends, recent performance.

Population profile, current trends, implications for the garden leisure industry etc.

The report contains over 90 pages of original research and comment on the UK Garden Leisure Industry providing incisive and thought provoking views on its future development. 

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