Scope
Current size and details, along with projections for dieting, exercising, and overweight/obese segments in the US and Europe (2003-2008) US and Europe 1998-2003 dieting industry, with 2003-2008 forecasts of the diet carbonates, bakery, dairy, confectionery, and spreads categories Analysis of shifts in consumption induced by diet and moderate lifestyles, including emerging trends such as the glycemic index and slow carb diet Suggestions for effectively targeting the opportunities created by an increase in dieting, moderate activity, and healthy living

Highlights
By 2008, about 170 million Europeans and 154 million US adults will be overweight or obese. As consumers grow larger, they are increasingly recognizing the role of exercise and portion control in weight loss and healthy living. With activity levels on the rise, 70 million US and European consumers are expected to be health club members by 2008

Dieters are moving toward a more moderate lifestyle that is easy to maintain. Many are also relying less on the media for weight loss cues and are making dieting decisions based on self-perceptions and personal relationships. Their shifting consumption patterns will drive a US$17bn increase in spending on diet food and drink products by 2008

Increasing consumer awareness of the role of activity and smaller portion sizes in weight loss and healthier living provide opportunities for innovative manufacturers. To succeed, products must be tailored around key dieting and activity needs and the constraints generated by more hectic lifestyles, personal relationships and self-perceptions

Reasons to Purchase
Discover the extent of dieting and exercise through hard to find data on the size and prevalence of dieting and activity levels among weight groups Understand how social influences and personal relationships affect consumer choices Assess the impacts on retail dietetic food and drinks products in financial terms

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