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Online Teen Marketing Segmentation: Reaching Teen Influencers

Jupiter Research Corporation
April 7, 2004
5 Pages - Pub ID: JUPT1065667
 
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Abstract

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Online Teen Marketing Segmentation: Reaching Teen Influencers

 
Savvy teens are a fragmented audience and difficult to target. “Cool hunting” is expensive and inefficient. By itself, the Internet is no panacea for reaching teens.

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