As consumers become more adventurous and are subsequently exposed to a greater variety of cuisine, their tastes have changed markedly, with the result that flavour preferences have assumed increasing importance. Across many parts of Europe, consumers are seeking out more unusual varieties of products such as savoury snacks and dairy desserts.

Internet-based research carried out exclusively for LFI indicates that most consumers in the UK, France and Germany like to experiment with new flavours. The majority of respondents also expressed a liking for at least some variety in the type of food eaten, while strong flavours are generally preferred to weaker ones. The survey identified fruit-based flavours as orange and apple as healthiest in the sweet sector, whereas vegetable-based flavours (such as tomato) were perceived as healthy for the savoury sector.

The survey’s findings also highlighted the popularity of flavour profiles based around complete meals, such as Roast Lamb & Mint. This type of flavour has become particularly evident in sectors such as savoury snacks, and often carries a nostalgia appeal for consumers. Ethnic flavours have now become commonplace in many sectors, although traditional favourites are still significant in markets such as ice cream.

“Food & Beverage Flavour Trends in Western Europe”, a new report by Leatherhead Food International, reviews how flavour trends are driving growth in the European food and drink market. The report features information on market size, market segmentation by flavour, competitor analysis and recent new product innovation. Information focuses primarily upon the five main countries of Western Europe, namely:

• UK
• France
• Germany
• Italy
• Spain

In addition, the report also features primary research findings, a short review of the world flavourings market and profiles of some of the world’s leading flavour suppliers.

With a length of more than 200 pages and containing over 100 tables and figures, the report will provide the reader with:

• An understanding of how important flavour considerations are to European consumers
• Identification of national taste differences, with an analysis of their impact upon patterns of consumption
• Market size data for the major food and drink sectors where flavour preferences play a leading role
• Gain an insight into new product activity, focusing upon recent flavour innovations
• Identification of opportunities for future growth

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