Introduction
Faced with increasing competition from traditional c-stores, forecourt retailers have to more responsive to developments in shop product lines. A recent development is the stocking of low-carbohydrate products in response to the Atkins diet and other similar diets. This case profile provides details of this trend and outlines how forecourt players are advised to respond to it.
Scope
An examination of the key trends that are driving growth in the low-carbohydrate sector
Insight into the manufacturers, retailers and food service providers that are developing and supplying low-carbohydrate products
A market-specific assessment of whether low-carbohydrate products can and should be offered by the forecourt shop
Highlights
Increasingly retailers are offering Atkins branded products, are developing low-carbohydrate labels or are modifying packaging to higlight low-carbohydrate ingredients. The entrance of multinational manufacturers such as Unilever, Heinz, Sara Lee, Nestle and PepsiCo into the sector has made low-carbohydrate products even more accessible
Food service companies, including Subway Sandwich, Pret a Manger and Burger King, have innovated due to the low-carbohydrate phenomenon. This is pertinent for forecourt retailers as they are increasingly offering hot food and beverages at service counters within the shop, often through joint ventures
The UK and Australian forecourt shop market is primed for growth within the next 12 months, and in Europe, territories displaying good potential for the sector's development include Germany, the Netherlands and Scandinavia. Forecourt retailers in markets such as Spain, Italy and France can simply overlook the trend towards low-carbohydrate dieting
Reasons to Purchase
Brainstorm a topic which has had a huge impact on food retailing and explore the response of supermarkets, manufacturers and food service providers
Stay one step ahead of your forecourt competitors by understanding the longer-term development of obesity and low-carbohydrate diets
Maintain pace with supermarkets and other c-store operators by stocking the products that truly matter, in the markets where they have most potential
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