Introduction Consumers continue to develop more complex eating patterns directly affecting what, when, and where foods are consumed. Mealtime Behaviors and Needs 2004 provides a comprehensive analysis of European and American eating habits, providing the hard numbers on the shifting of traditional meal patterns and digs deep into the consumer insights and needs driving food choices.
Scope A complete review of European and US eating habits focusing on consumption behaviors, needs and occasions and the impact of consumer mega-trends. In depth analysis of key meals and snacking consumption occasions eating frequencies and spending, covering the US and Europe. New product development analysis that highlights how to exploit emerging trends through careful targeting of consumers' need states. Detailed Action Points pinpointing how to devise effective strategies appealing to the changing attitudes and behaviors of European and US consumers. Highlights In the US consumers will skip 14.6 extra meals in 2008 than in 2003. Europeans will skip an extra 12.4 meals in the same time period. As consumers skip meals they are increasingly snacking; in the US there will be 16.2 billion extra snacking occasions in 2008 relative to 2003 compared to 10 billion extra snacking occasions in Europe.
Growth in out-of-home food consumption occasions exceeds that of in-home occasions for both meals and snacks. Foodservice, workplace desk-dining and on-the-move consumption occasions in particular represent profitable opportunities for manufacturers and retailers.
Convenience-based needs are also driving growth in the number of 'pit-stop dining' occasions where consumers seek near instant gratification from easy to prepare meal solutions. However, too much convenience can create feelings of inadequacy. Recognizing three types of cooking lifestyles is crucial in tailoring convenience offerings.
Reasons to Purchase Access unique meals and snacking consumption occasion data, segmented by value, location and country. Increase profitability by identifying the fastest growing markets and occasions and targeting them through need state led new product development. Improve your marketing by understanding the latest consumer mega-trends to influence European and US consumers' eating habits.
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