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Countries covered: Belgium
The position of Brussels as a centre of both political and corporate power in Europe, assures Belgium of a regular influx of international business travellers, but it is leisure travel that will benefit the country as a whole. Dismissed in some quarters for being 'too historic', Belgium is perceptibly pitching itself as a 'modern' destination, in terms of its art, cuisine and fashion. It would be easy to rely upon a guaranteed influx of cultural tourists from Europe's ageing population, but the younger fast-track market is certainly being courted, on the back of the country's emergence as both a European rail and low-cost air hub. While this short, city break market has been embraced to a degree, it seems a shame that tourism promotion and policy exist along such regional or metropolitan lines, when a concerted, co-ordinated national strategy may well succeed in extending both the duration and penetration of foreign arrivals.
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