Low-carb diets have been in existence for many decades now but really came to prominence during the late 1990s and early part of this decade with a boom in the popularity of one particular variant, the Atkins Nutritional Approach (ANA), more commonly known as the Atkins Diet. It sprang to prominence aided by the endorsement of several celebrities, such as Jennifer Aniston and Geri Halliwell, and strong sales of Dr Atkins' books about his diet.
The market for low-carb foods - prepared foods targeting those on such diets - has been slower to take off, but is now beginning to gather pace, driven by an increased number of products, more widespread distribution including major high street outlets and stronger consumer demand.
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