Introduction
Datamonitor has identified the 10 global consumer behavioral mega-trends and the 5 rules governing trends that will determine successful NPD and marketing strategies. These 10 mega-trends are age complexity, gender complexity, lifestage complexity, income complexity, convenience, health, sensory, individualism, homing and connectivity. This flagship report uncovers how to be on-trend for success.
Scope
Identifies the changing values, attitudes and occasions behind each of the mega-trends across Europe, North America, Latin America and Asia-Pacific
Distils the leading insights from futurologists, trendspotters and trendscouts that are then made relevant to consumer packaged goods
Describes the specific components of the mega-trends, highlighting the opportunities where consumer trends have not yet been mirrored by NPD
Provides the "how to" for meeting consumers' needs from each mega-trend through product design. Includes best practice examples from around the globe
Highlights
Growing economic wealth and changing values and attitudes are driving the egalitarianism of spending leading to increased 'income complexity' with well-off consumers spending on anti-luxury and less well-off consumers seeking luxury on a budget.
The rise of post-materialist values has had a significant impact on the individualism mega-trend in CPG. Today's youth in particular has an increased desire for personal control with the availability of more lifestyle choices. Manufacturers are responding to this through innovative forms of customization and personalization in product design.
Connectivity describes consumer's growing importance of creating a lifestyle that is rich in relationships and experiences. This mega-trend is taking on renewed importance in societies that have become more individualistic. Changing attitudes and a desire for a greater sense of belonging and interconnectedness is driving this.
Reasons to Purchase
Accelerate your NPD process by determining whether your NPD is supported or threatened by the "mega-trends" driving consumer behavior today
Ensure that your products, brand positioning and marketing messages are successfully on-trend
Save time by reading the only essential report for understanding the macro-trends driving consumer behavior
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