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Countries covered: Europe
This report gives a broadly accepted definition of agritourism, but also looks at the evolving concept of this tourism product. It also considers the difficulties inherent in this study in distinguishing the real extent to which agritourism, as an activity that takes place on a working farm, is really occurring in Europe, despite an almost universally positive public portrayal. This report acknowledges national and regional differences in the way that agritourism is perceived, defined and presented, by placing it within a Europe-wide context. It then gives more in-depth case studies of agritourism in selected European countries. Belgium features as a case study due to its central role in Europe, both politically and economically. The profile of agritourism in Spain examines the way this tourism product has emerged in one of the largest countries in the EU, as well as highlighting the difficulties of co-ordinating this tourist enterprise in a country that has 17 autonomous regions. Agritourism is also well-developed in both Belgium and Spain. The UK and Ireland have been included as additional countries where agritourism is well-established. Case studies of Slovenia, Poland and Estonia give a picture of agritourism in some of the newest member states of the EU; they also give a picture of this segment of tourism in Central and Eastern Europe. Cyprus, Croatia and Sweden feature in this report as countries where agritourism is very much an emerging tourism product.
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