The research is reported as 29 individual country reports, or as nine regional marketing guides. Each country report is identical as far as the data covered and format, allowing for easy, comparative analysis. Each report comes in both hardcopy and as an electronic file, allowing easy importing from the electronic version into your own presentations.

Each report contains detailed data on shoppers’ attitudes and behavior toward health and nutrition choices, their dietary priorities, motivations, health concerns and problems, nutrition awareness and more. You’ll meet the Healers, Investors, Strugglers, and other segments that make up each market. You’ll learn effective ways to position products and communications using the HealthFocus Benefit Platforms.

Each report profiles shoppers in their respective country: all shoppers, men and women, age groups, income groups, and other consumer subgroups. Each Market Guide includes up to four country reports. Some international data compares the countries within that region to each other.

The 2004 Market Guide to Eastern Europe includes four separate reports on Poland, Russia, Turkey, and the Ukraine. These reports can be purchased individually, or as a 4 report bundle. All reports come with a PDF version of the report on CD-ROM.

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