Countries covered: United Kingdom
The short break abroad market has soared over the past years, in line with the overall growth in demand for holidays and flights overseas. Despite the drop in overseas leisure travel in late 2001 and early 2002, resulting from the events of September 2001, the UK short break sector has increased in value by 8% each year.
Shorts breaks, domestic or abroad, have evolved into being part of the British lifestyle, in addition to annual long-haul holidays. The rise in destinations offered by low-cost airlines as well as the explosion in offers on value-for-money short break packages abroad have led to short breaks abroad being a major part of our lifestyles.
The value of short breaks abroad to British consumers depends on their lifestage, situation and lifestyle in general. Hence it is essential to understand the impact these have on the wider holiday market as well as on short breaks abroad. While consumers still like to travel domestically within the UK, short breaks abroad are widely chosen to accommodate the need for special weekends with family or friends, offering an experience which in many ways is different to that in the UK.
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