Baby Boomers and older consumers are two main purchasers of analgesic products, both for pain relief and for protection against a number of ailments. Boomers are an especially ripe market as they represent a large percentage of the population and one that is aging and active. As Boomers age, their predisposition to arthritis will increase; they will continue their active lifestyles but they will be more likely to look for pain relief. Boomers and older consumers will also look to analgesics for prophylactic uses-to prevent heart attacks and strokes, for example. Research into the uses of analgesics as preventative measures against a number of diseases continues to provide more opportunities for manufacturers.
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