Did you know that the origin of the flavoured alcohol beverage (FAB) market can be traced back to as early as 1932 when Davide Campari, who was one of Italy’s great industrialists and capable of giving his creations a superior mark of culture, created Campari Soda? This management briefing gives you a truly global perspective of the FAB sector today. We study each of the major markets world wide, giving you a summary of the leading brands, consumption volumes and the effect of taxation in each country. We profile the only two truly global brands Bacardi Breezer by Bacardi and Smirnoff Ice by Diageo, as well as VK Vodka Kick by Global Brands and Kristov Vodka Cruiser by Independent Distillers. A list of the leading drinks companies and their brands in this category is also given.
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