Rapid expansion of the mobile Internet will be the single largest force driving mobile location-based services. As more individuals access the Internet through personal digital assistants (PDAs) and cellular telephones, the need will grow for mobile content pertinent to users’ surroundings. The potential for combining location-sensitive services with information tailored to users’ individual interests will offer significant opportunities for a range of market participants, from mobile operators to retailers.

This Frost & Sullivan study provides in-depth analyses of mobile location-based service industry, including markets for emergency assistance services, consumer and enterprise applications, telematic services, and other location-based applications. By identifying key drivers and restraints, and presenting expert forecasts for each segment, this study gives its users a privileged view of a burgeoning field.

Competitive Pressures Push Carriers into Location-Based Service Marketplace

"As competition intensifies in the mobile telecommunications marketplace, wireless carriers are evaluating location-based applications as a means of service differentiation," says the study’s author. Struggling to remain profitable amid price competition and falling revenues, mobile operators are actively searching for new strategies to build subscriber bases and reduce customer churn. "Mobile location services can fulfill this role by serving as a venue to build customer loyalty and satisfaction, and creating a new revenue stream in an increasingly competitive market," states the analyst. "Winners will be those that supply value-added content, on demand, and in a timely and efficient manner." This research includes more than 30 leading market participants. By pinpointing effective strategies, this study will help your company develop a successful business plan.

Assuring Users’ Privacy Must Remain Top Priority

"Many users are concerned about the potential impact of location-based services on privacy," says the author. Location-based service is the cornerstone of a number of applications that require the transfer of personal information over public networks. To spark adoption of these services, participants will have to assure users that their information will be protected. "Use of location information must be permission-based," says the analyst. "Once users overcome privacy concerns, adoption rates for location-sensitive offerings should thrive, allowing for the targeted delivery of personalized content and services." This study pinpoints end-user concerns and other potential challenges, enabling your firm to anticipate and overcome obstacles that lay ahead.

Additional Information

Market Participants
AirFlash, Inc.
Cambridge Positioning Systems
CT Motion Ltd.
Invertex Corp.
Kivera, Inc.
M7 Networks, Inc.
MapInfo Corp.
Openwave Systems, Inc.
SigmaOne Communications
SignalSoft Corp.
SnapTrack, Inc.
TelContar
Televigation
True Position, Inc.
ViaVis Mobile Solutions, Inc.
Vindigo, Inc.
Webraska Mobile Technologies
Xmarc, Inc.

Equipment Providers
Alcatel
Ericsson, Inc.
Motorola, Inc.
Nokia Corp.

Service Providers
ALLTEL Corp.
AT&T Wireless
Cingular Wireless LLC
Sprint PCS
Verizon Communications

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