This report examines ‘singles on holiday’ in two ways. It looks at the behaviour, attitudes and make-up of the non-married, non-cohabiting British tourist. Secondly, it investigates the attitudes and demographics of those (‘single’ and ‘non-single’) choosing to holiday alone, those who are adamant that they will not and those who sometimes would like to.
Alongside this in-depth consumer investigation, the report furthermore considers the social, economic and industry factors affecting the singles on holiday market. Analysis of market size and distribution trends are also included, together with a discussion of how the travel industry caters for single people and single travellers, the types of holiday available, and a cross-section of companies supplying these products.
The report concludes with forecasts and a consideration of likely future trends in the singles on holiday market.
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