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Television Advertising Research Reports


Online Ad Spending in Western Europe
  Topics: Internet Advertising, Television Advertising
Regions: Europe
Infomercials
  Topics: Advertising, Television Advertising, General E-Commerce, E-Commerce & Online Retailing
Regions: Global
Star Power - US
  Topics: Television Advertising, Television, Gender, General Entertainment, Entertainment, Hispanic Market, African American Market, General Product Consumption
Regions: United States
Hispanics and Big Ticket Purchases: Electronics and Appliances - US
  Topics: Television Advertising, Consumer Electronics, Furniture, Major Appliances, Hispanic Market, Consumer Goods
Regions: United States
Attitudes toward Traditional Media Advertising and Promotional Marketing - US
  Topics: Advertising, Technology, Television Advertising
Black Media - US
  Topics: Television Advertising, African American Market, General Product Consumption
Pester Power - US
  Topics: Television Advertising, Children, Teens (13-19), General Product Consumption
Advertising in the DVR Age - The Strategic Response of Advertising Executives to DVR Viewership
  Topics: Advertising, Television Advertising, Digital TV/HDTV, Television, Video Equipment
The 2009 Report on Television Advertising: World Market Segmentation by City
  Topics: Television Advertising
European Advertising Market Monitor: Q1 2009
  Topics: Advertising, Television Advertising
Regions: Europe
European Broadcasters Market Monitor: Q1 2009
  Topics: Television Advertising, Digital TV/HDTV, Television
Targeted Ads For Terrestrial Television - How ‘old’ Tv Can Compete With Cable, Satellite And Online
  Topics: Television Advertising, Satellite, IPTV
Global TV Advertising Forecasts (2nd edition)
  Topics: Television Advertising, Digital TV/HDTV
Regions: Global
Television Advertising: An Irreversible Decline? - Forecasts and Analysis for the UK and US
  Topics: Television Advertising
Regions: United Kingdom, United States
Advanced Video Advertising Report - January 2009
  Topics: Television Advertising, Home Video, Media
Regions: Global
2009 Trends to Watch: Media and Broadcasting Technology
  Topics: Television Advertising, Equipment & Engineering, General Broadcasting & Cable
Small Business Marketing Outlook
  Topics: Internet Advertising, Advertising, Outdoor Advertising, Television Advertising, Small Business
Television’s New Picture: Seismic Shifts in the Digital Age
  Topics: Television Advertising, Digital TV/HDTV, Television
Snapshots UK Advertising 2008
  Topics: Direct Marketing, Internet Advertising, Advertising, Television Advertising
Regions: United Kingdom
The 2009-2014 World Outlook for Television Advertising
  Topics: Television Advertising
Note to Chicken Little: Digital Sky Is Not Falling
  Topics: Television Advertising, Television
US Addressable TV Advertising
  Topics: Television Advertising, Television
Regions: United States
Snapshots Russia TV Advertising 2008
  Topics: Television Advertising
Regions: Russia
Snapshots Ukraine TV Advertising 2008
  Topics: Television Advertising
Regions: Ukraine
The High-Water Mark for Interactive Cable
  Topics: Television Advertising, Digital TV/HDTV, Interactive TV
The Advanced TV Advertising Market, 2008 (Strategic Focus)
  Topics: Television Advertising
Global Net TV Advertising Forecasts
  Topics: Internet Advertising, Television Advertising, Cable TV, Satellite, IPTV
Regions: Global
Snapshots Russia TV Advertising 2007
  Topics: Television Advertising
Regions: Russia
Snapshots China TV Advertising 2007
  Topics: Television Advertising
Regions: China
Snapshots Malaysia TV Advertising 2007
  Topics: Television Advertising
Regions: Malaysia
The 2007-2012 Outlook for Television Advertising in the United States
  Topics: Television Advertising, Television
Snapshots China TV Advertising 2006
  Topics: Television Advertising
Regions: China
Snapshots Ukraine TV Advertising 2006
  Topics: Television Advertising
Regions: Ukraine
Snapshots Russia TV Advertising 2006
  Topics: Advertising, Television Advertising
Regions: Russia
Malaysia TV Advertising 2005
  Topics: Advertising, Television Advertising
Regions: Malaysia
Russia TV Advertising 2005
  Topics: Advertising, Television Advertising
Regions: Russia
China TV Advertising 2005
  Topics: Advertising, Television Advertising
Regions: China
Ukraine TV Advertising 2005
  Topics: Advertising, Television Advertising
Regions: Ukraine
Television Advertising 2004-2009: The Slow Death of the 30-Second Commercial
  Topics: Television Advertising, Television
China TV Advertising 2004
  Topics: Advertising, Television Advertising
Regions: China
Ukraine TV Advertising 2004
  Topics: Television Advertising
Regions: Ukraine
Russia TV Advertising 2004
  Topics: Television Advertising
Regions: Russia
China TV Advertising Industry
  Topics: Advertising, Television Advertising
Regions: China
Ukraine TV Advertising 2003
  Topics: Television Advertising
Regions: Europe, Ukraine
The future of TV advertising
  Topics: Television Advertising, Digital TV/HDTV
Interactive TV Advertising: Johnson & Johnson Trifecta Pays Off with Brand Lift
  Topics: Television Advertising, J - Reports, Interactive TV
Television Advertising
  Topics: Television Advertising, Television


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