Recent Generation Y Research for July 2014

Meet the HENRYS: Positioning for the Mindset of the High-Earners-Not-Rich-Yet Mass Affluent Customers
Topics: Luxury Goods, Affluent Market, Generation Y, General Product Consumption
Marketing to Millennials - US - February 2014
Topics: Marketing, Generation Y, General Product Consumption
Regions: United States
Mobile Apps - US - September 2013
Topics: Smart Phone, Women, Men, Mobile OS, Generation Y
Regions: United States
SAP SAPPHIRE 2013: Capturing the Chinese Millennials
Topics: Cloud Computing, Generation Y, Software & Services Company Reports
Regions: China
The Tablet survey highlights South Africa’s demand for tablet cellular connectivity, and the impact of 18–24-year-old users
Topics: Mobile Computing & Portables, Tablet PC, Generation Y
Regions: South Africa


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