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The 2004/2005 Outlook for the U.S. Greeting Cards MarketPublished by: Business Trend Analysts Inc Published: May. 1, 2004 - 155 Pages Table of ContentsINTRODUCTION Discussion Parameters Glossary Sources and Methodology CHAPTER I: OVERVIEW OF THE GREETING CARD INDUSTRY Origins of the Greeting Card Americans and Greeting Cards Issues Facing the Industry Industry Sales Makeup of the Industry CHAPTER II: THE U.S. MARKET FOR GREETING CARDS The U.S. Market U.S. Publishers’ Sales of Greeting Cards Seasonal vs. Everyday Cards Greeting Cards and the Internet Send a Scent Greeting Cards Go to the Dogs Leaders in the Industry Producer Prices for Everyday Greeting Cards CHAPTER III: DISTRIBUTION OF GREETING CARDS Overview The Current Relationship Between Supplier and Retailer Retail Sales of Stationery and Greeting Cards Top-Selling Greeting Cards at the Retail Level Americans Love to Wait Until the Last Moment Stationery Stores Discount Stores Wholesale Clubs Drug Stores Supermarkets and Grocery Stores Nonstore Retailers Other Major Retail Outlets Starbucks Coffee Co. Teams Up with Hallmark Cards Photo Greeting Cards Translate into Big Sales for Retailers Retail Sales of Licensed Merchandise CHAPTER IV: FOREIGN TRADE OF GREETING CARDS The U.S. Dollar Continues to Weaken U.S. Balance of Trade and Apparent Consumption U.S. Imports of Greeting Cards U.S. Exports of Greeting Cards CHAPTER V: FACTORS AFFECTING DEMAND FOR GREETING CARDS Positive and Negative Factors The Post-September 11 World The War on Terrorism More Households Means More Business for Publishers Baby Boomers Female Population Population Diversity Busier Lifestyles The Economy Expanding Distribution Channels Niche Greeting Cards Changing Trends Increased Presence of Religion in American Lives Postal Rate Hikes Rising Material Costs CHAPTER VI: MEDIA OUTLAYS FOR GREETING CARDS Media Outlays Advertising Trends Hallmark Cards is Leading Advertiser Hallmark Cards and the Television Medium Cards for Kids Program CHAPTER VII: STRUCTURE OF THE GREETING CARD INDUSTRY Industry Sales Payroll and Material Costs Value Added and Vertical Integration Employment Trends and Labor Costs New Capital Expenditures Ending Inventories Greeting Card Publishing Establishments The Plant Manager’s Workbook Explanation of Terms CHAPTER VIII: COMPANY PROFILES Introduction 123Greetings.com, Inc. Alfred Mainzer Inc. American Greetings Corporation Andrews McMeel Universal Avanti Press Inc. BabySteps Incorporated Carole Joy Creations Inc. CSS Industries, Inc. Fantus Paper Products (P.S. Greetings, Inc.) Great ExpectAsians Hallmark Cards, Inc. Healthy Planet Products, Inc. it takes two Leanin’ Tree, Inc. Marian Heath Greeting Cards New England Art Publisher Inc. (Birchcraft Studios) NobleWorks, Inc. Paramount Cards Inc. Pictura Inc. Recycled Paper Greetings Inc. Renaissance Greeting Cards Inc. Ronnie Sellers Productions, Inc. Taylor Corporation CHAPTER IX: DIRECTORY OF SELECTED U.S. GREETING CARD COMPANIES Introduction Directory of Selected U.S. Greeting Card Companies LIST OF TABLES Table II-1 U.S. Publishers’ Sales of Greeting Cards Table II-2 U.S. Publishers’ Sales of Greeting Cards, by Type Table II-3 Product Mix of U.S. Publishers’ Sales of Greeting Cards Table II-4 Sales Growth in the Greeting Card Industry Table II-5 Leaders in the Greeting Card Industry Table II-6 Producer Price Trends for Everyday Greeting Cards Table III-1 U.S. Retail Sales of Greeting Cards Table III-2 Retail Sales of Stationery and Greeting Cards, by Retail Outlet Table III-3 Distribution of Retail Sales of Stationery and Greeting Cards, by Retail Outlet Table III-4 Stationery and Greeting Cards as a Percentage of In-Store Sales, by Retail Outlet Table III-5 Top-Selling Greeting Cards at the Retail Level Table III-6 Selected Leading U.S. Stationery Stores That Sell Primarily Greeting Cards Table III-7 Selected Leading U.S. Discount Stores Table III-8 Discount Store Sales of Greeting Cards Table III-9 Selected Leading U.S. Wholesale Clubs Table III-10 Selected Leading U.S. Chain Drug Stores Table III-11 Supermarket Sales of Greeting Cards Table III-12 Popular Electronic Greeting Card Web Sites with Subscription Service Table III-13 Total Retail Sales at Department Stores Table III-14 Selected Leading U.S. Mid-Tier Department Stores Table III-15 Selected Leading U.S. Variety Stores Table III-16 Total Retail Sales at Bookstores Table III-17 Selected Leading U.S. Bookstores Table III-18 Total Retail Sales at General Merchandise Stores Table III-19 Retail Sales of Licensed Merchandise in the U.S. and Canada Table IV-1 Average Annual Exchange Rates for Selected Countries Table IV-2 U.S. Balance of Trade for Greeting Cards: Value Table IV-3 U.S. Balance of Trade for Greeting Cards: Quantity Table IV-4 U.S. Apparent Consumption of Greeting Cards: Value Table IV-5 U.S. Apparent Consumption of Greeting Cards: Quantity Table IV-6 U.S. Imports of Greeting Cards, by Country of Origin Table IV-7 U.S. Exports of Greeting Cards, by Country of Destination Table V-1 U.S. Population and Household Trends and Projections Table V-2 U.S. Resident Population Trends and Projections Table V-3 U.S. Population Trends and Projections, by Age Group Table V-4 Age Distribution of the U.S. Population Table V-5 U.S. Population Trends and Projections, by Gender Table V-6 Projections for the U.S. Resident Population, by Ethnic Origin Table V-7 Trends in Key Life Events Table V-8 Rates of Selected Key Life Events Table V-9 Distribution of Religion Preference Table VI-1 Media Outlays for Greeting Cards Table VI-2 Media Outlays for Greeting Cards, by Company and Brand Table VI-3 Selected Advertising Agency Affiliations in the Greeting Card Industry Table VII-1 Operating Structure of the Greeting Card Industry Table VII-2 Gross Operating Margin in the Greeting Card Industry Table VII-3 Materials Consumed in the Greeting Card Industry, by Type Table VII-4 Value Added by Manufacture in the Greeting Card Industry Table VII-5 Vertical Integration Index for the Greeting Card Industry Table VII-6 Employment Structure of the Greeting Card Industry Table VII-7 Total Labor Costs in the Greeting Card Industry Table VII-8 Average Hourly Earnings of Production Workers in the Greeting Card Industry Table VII-9 Cost of Living Index for Production Workers in the Greeting Card Industry Table VII-10 Labor Productivity in the Greeting Card Industry Table VII-11 Indexes of Real Labor Productivity in the Greeting Card Industry Table VII-12 New Capital Expenditures by the Greeting Card Industry Table VII-13 Plant vs. Equipment Expenditures by the Greeting Card Industry Table VII-14 Ending Inventories in the Greeting Card Industry Table VII-15 Number of Greeting Card Publishing Establishments Table VII-16 Number of Establishments, Number of Employees, and Payroll in the Greeting Card Industry, by State Table VII-17 Number of Greeting Card Publishing Establishments, by Employment Size AbstractA comprehensive look at sales performance and competition in the U.S. market for greeting cards. Detailed market statistics and forecasts are complemented by in-depth examinations of retail distribution patterns, pricing strategies, industry cost structure and economic trends, international trade activity, and trends in consumer demographics and other key factors impacting demand. The report also includes up-to-date profiles of nearly two dozen greeting card publishers.Get Full Details About This Report >> |
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