|
|
Breakfast Cereals - ItalyPublished by: Mintel International Group Ltd. Published: Mar. 1, 2004 - 53 Pages Table of ContentsIntroduction Definitions Abbreviations Executive Summary Good market growth Hot breakfast not as popular in Italy as in northern Europe Penetration of cereals remains comparatively low Health and indulgence are key cereals trends Children's segment has one third of sales Breakfast eating habits are changing New launches also generate consumer interest Market led by Kellogg and Nestlé Cereal Partners Supplier effort required to maintain cereals consumption, at breakfast or other occasions Room to expand penetration Market Drivers Changing breakfast habits can both help and hinder breakfast cereals Competition from other breakfast foods Figure 1: Penetration and consumption of breakfast foods in Italy, 2003 Cereals consumption is currently low The healthy choice Figure 2: Attitudes towards weight and diet in Italy, by gender, 2002 The focus is on women and children Breakfast cereals not dependent on any age group Figure 3: Trends in Italian population, by age, 1998-2002 Figure 4: Consumption of breakfast cereals, by age, 2003 The rise of singles boosts demand for healthy foods... Figure 5: Trends in household size in Italy, 1997-2000 ...and ushers in the snacking culture Employment trends important, but not crucial Figure 6: Trends in employment in Italy, 1998-2003 Increased disposable income for premium products Figure 7: Italian consumer expenditure, at current and constant prices, 1998-2003 Market Size and Trends Figure 8: Italian retail value sales of breakfast cereals, at current and constant prices, 1998-2003 Figure 9: Indexed value sales growth in the breakfast cereals market, by country, 1998-2003 Figure 10: Italian retail value sales of breakfast cereals, by type, 1999-2003 Figure 11: Italian retail volume sales of breakfast cereals, 1998-2003 Figure 12: Average price paid for breakfast cereals in Italy, by type, 1998-2003 Figure 13: Italy, retail value sales of breakfast cereals, by region, 2001-03 Figure 14: Per capita volume and value consumption of breakfast cereals, by country, 2003 Market Segmentation Figure 15: Italy, retail value sales of breakfast cereals, by target group, 2001-03 Ready-to-eat cereals Figure 16: Italian retail value sales of RTE breakfast cereals, at current and constant prices, 1998-2003 Figure 17: Italian retail value sales of RTE breakfast cereals, by type, 2001-03 'Wellness' cereals showing strongest growth Figure 18: Italian retail volume sales of RTE breakfast cereals, by type, 2001-03 Muesli segment benefiting from NPD Children's cereals boosted by chocolate varieties Organic also gaining favour Figure 19: Average price paid for RTE breakfast cereals, by type, 2001-03 Hot breakfast cereals Figure 20: Italian retail value sales of hot breakfast cereals, by type, 2001-03 Distribution Retail multiples help widen penetration Figure 21: Italian retail value sales of breakfast cereals, by outlet, 2001-03 Trading base Figure 22: Number of retail outlets in Italy: hypermarkets, supermarkets, hard discount stores and cash & carries, 1995-2001 Online shopping Packaging counts The Supply Structure Manufacturers' shares Figure 23: Manufacturers' value shares of the breakfast cereals market, 2001 and 2003 Companies and brands Kellogg Italia SpA Nestlé Italiana SpA (Cereal Partners) Cameo Vitalis SpA, Dr Oetker Weetabix Ltd Others New Product Development New product launches Prospects Health or 'wellness' remain key themes Offering convenience and expanding usage occasions Functional benefits Drivers of growth Opportunities Forecast Some catching up to do Figure 24: Forecast of Italian retail volume sales of breakfast cereals, 2003-07 Figure 25: Forecast of Italian retail value sales of breakfast cereals, 2003-07 Improved performance RTE to remain dominant Adult sector the growth area AbstractItaly- a very dynamic market with ready-to-eat cereals accounting for nearly 98% of the total market value. Why are Italian women the prime target for cereal manufacturers? How can you business benefit from the trend for lighter breakfasts and eating quickly? There has been a change in breakfast eating habits as a result of the trend towards healthy eating and demand for added-value goods. Where are the main threats to this sector of the food industry?Germany- time spent at the breakfast table is diminishing in Germany, however an interesting phenomenon has been developing - in large households individuals are tending to choose their own meals and eat alone. The opportunity is for a broad range of products and shift towards smaller packs or single-portions. How had traditional suppliers fared against the strong discount chains such as Aldi offering their own-brand alternatives? How can you capitalise upon the trends for adult lines, cross boundary extensions and luxury muesli? Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||