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Breakfast Cereals - SpainPublished by: Mintel International Group Ltd. Published: Feb. 1, 2004 - 53 Pages Table of ContentsIntroduction Definition Abbreviations Executive Summary Current consumption is comparatively low in Spain Breakfast is not typically a large meal in Spain Healthy eating issues Slower growth in last two years Children's cereals take one third of sales Distribution primarily through grocery multiples Growing competition from own-label Adult and organic are themes for NPD Expanding the consumer base Prospects Market Drivers Current consumption of cereals Figure 1: Per capita consumption of breakfast cereals, by country, 2003 Demographic influences Figure 2: Trends in Spanish population, by gender and age, 1998-2002 Household structure - fewer families Figure 3: Average number of Spanish households, by demographic characteristics, 1998-2001 Affordability Figure 4: Trends in personal disposable income and consumer expenditure, at current and constant prices, 1998-2003 Employment Figure 5: Trends in Spanish employment, by gender, 1998-2003 Increased awareness of healthy eating issues Maintaining consumption when time is lacking Figure 6: Retail value sales of breakfast bars, 1998-2003 Market Size and Trends Figure 7: Spanish retail value sales of breakfast cereals, at current and constant prices, 1998-2003 Figure 8: Indexed retail sales of breakfast cereals, by country, 1998-2003 Figure 9: Spanish retail volume sales of breakfast cereals, 1998-2003 Market Segmentation Figure 10: Spanish retail value sales of RTE breakfast cereals, by type, 2001-03 Children's cereals take one third of value sales, but have not kept pace with the market Figure 11: Importance of the children's segment to RTE cereals sales, by country, 2003 Flake-style cereals show strongest growth Family cereals Muesli benefiting from NPD Sales by volume Figure 12: Spanish retail volume sales of RTE breakfast cereals, by type, 2001-03 Figure 13: Average price paid for breakfast cereals, 2001 and 2003 Distribution Figure 14: Spanish retail sales of breakfast cereals, by outlet, 2001-03 Supermarkets/hypermarkets take the lead Small supermarkets and others Discounters growing in Spain, as elsewhere Independents finding it harder to compete Trading base Figure 15: Number of retail outlets, 1999-2001 Figure 16: Major food, drink & tobacco retailers in spain, 2002-03 The Supply Structure Manufacturers' shares Figure 17: Manufacturers' shares of the breakfast cereals market, 2001 and 2003 Figure 18: Leading breakfast cereals brands in Spain, 2003 Companies and brands Kellogg España SA Cereal Partners España AEIE Leche Pascual Group Quaker Oats Weetabix New Product Development New product launches 2003 The Consumer Pan-European comparison of cereals consumption Figure 19: Consumption of breakfast cereals, by country, 2003 Penetration needs to increase over two and a half times to reach GB level Figure 20: Frequency of eating cereals, by country, 2003 Consumption of cereals in Spain Figure 21: Penetration and frequency of eating breakfast cereals in Spain, by age and gender, 2003 Room for expansion among mature age groups Figure 22: Penetration and frequency of eating breakfast cereals in Spain, by income and working status, 2003 Perhaps room for budget lines Figure 23: Penetration and frequency of eating breakfast cereals in Spain, by region, 2003 Figure 24: Penetration and frequency of eating breakfast cereals in Spain, by presence of children and household size, 2003 Adults with children maintain cereals consumption Diet and shopping attitudes among cereals consumers Figure 25: Attitudes towards diet, all adults vs breakfast cereal consumers, 2003 Cereals consumers more health aware, but more inclined to snack Figure 26: Attitudes towards shopping, all adults vs breakfast cereal consumers, 2003 Mintel's European Target Groups Figure 27: Penetration and frequency of eating breakfast cereals, by Spanish target groups, 2003 Prospects Economic factors to help market growth Own-label to continue making inroads Children's cereals need greater attention Supermarkets and hypermarkets growing share New functional lines and increased health awareness Forecast Renewed growth Figure 28: Forecast of Spanish retail sales of breakfast cereals, 2003-07 Four year growth to match past Lower inflation leads to better real growth Growth to come from adult sector AbstractSpain- a declining birth rate and ageing population is giving suppliers many opportunities in Spain. Healthy eating and snacking trends combined with the growth in popularity of organic foods has changed the face of this sector. Where do most Spanish consumers buy their cereal from? Have discounters had a similar impact in Spain as they have across Germany?UK- the declining number of children has a major impact on this market and the traditional breakfast cereal market will diminish. But where are the areas of growth for your business? Single person households and an increased number of over 55s are favourable emerging trends. What impact will the functional health trends have upon the market? How have the major suppliers fared against the growing popularity of own-brand cereals? Get Full Details About This Report >> |
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