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Consumer Credit Regulation in the UK

Published by: Datamonitor

Published: Apr. 7, 2004 - 138 Pages


Table of Contents


TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY 3

Introduction 3

Customer Acquisition 4

Direct mail marketing 4

Point of sale marketing 4

Advertising of consumer credit products 5

Summary boxes for plastic cards 5

Calculation of APRs and risk-based pricing 5

Pre-contractual and contract information requirements 6

Facilitating online agreements 6

Provision of Credit 6

Post-contractual information requirements 7

Greater transparency in credit card charges 7

Greater responsibility in lending practices employed by plastic card providers 7

Termination of Agreements 8

Early settlement fees 8

Widening of ‘extortionate credit’ concept 9

Personal insolvency provision 9

Conclusion 10

CHAPTER 2 INTRODUCTION 21

Scope of the report 22

Legislative initiatives covered in the report 22

Consumer credit products covered in this report 23

How to use this report 24

Who is the target reader? 27

Research methodology 27

CHAPTER 3 CUSTOMER ACQUISITION 28

Introduction 28

Responsible lending - marketing and advertising practices 29

Direct mail plastic card marketing has come under fire 30

Marketing of plastic cards by sales representatives 32

Transparency of advertising and promotional content 33

New proposals are designed to make the content of consumer credit advertisements more transparent 34

The concept of a summary box is designed to bring greater transparency to the credit and store card markets 39

Calculation of APRs and the practice of risk-based pricing 44

Transparency in form and content of credit agreements 52

Pre-contractual and contract information requirements 52

Proposed changes will make it possible to conclude a credit agreement online 58

CHAPTER 4 PROVISION OF CREDIT 62

Introduction 62

Greater transparency in the provision of post-contractual information 62

In the Government’s view inadequate provision of post-contractual information contributes to overindebtedness 63

Greater transparency in the charges levied by credit card issuers 65

The credit card industry is being urged to bring standardization to methods of calculating interest charges 66

The order in which payments are applied by credit card providers should be made more apparent to consumers 69

The level of default charges levied by credit card issuers is considered non-transparent and inflexible by the Government 70

More responsibility in lending practices employed by credit card issuers 74

Automatically raising limits on credit card accounts should not be done without thorough credit checks 74

Minimum repayments required by credit card issuers are considered to be too low by the Government 76

The practice of mailing unsolicited credit card checks has come under sharp criticism 78

The practice of switching customers between store and credit cards has attracted criticism from the OFT 79

Conversion of credit cards to unsecured personal loans stands to gain wider acceptance in the industry 81

CHAPTER 5 TERMINATION OF AGREEMENTS 84

Introduction 84

Early settlement fees 84

Lenders derive substantial revenue from early settlement charges 85

Proposed changes will abolish the Rule of 78 in favor of a ‘fairer’ actuarial method 87

Widening of the ‘extortionate credit provision’ concept 95

Current rules allow customer redress only if a credit agreement is deemed ‘extortionate’ 96

The Government has also proposed an alternative dispute resolution (ADR) mechanism 100

Personal insolvency provision 102

New rules will cut the length of bankruptcy to one year 103

CHAPTER 6 CONCLUSION 109

Introduction 109

On the whole, credit providers seem to be positive about forthcoming reforms 109

The level of awareness of forthcoming regulation is relatively high among credit providers 109

Many credit providers also think forthcoming reforms could have a positive effect on their business and the industry 111

But a number of external aspects present a major worry for credit providers 113

Timely compliance with the new CCA presents the greatest challenge for credit providers 113

Many credit providers are concerned about the lack of adequate preparation 115

The cost of compliance with the new regulation presents another concern 116

In addition to the costs, fears about excessive bureaucracy are widespread among smaller credit providers 120

There is considerable uncertainty regarding the implementation of the European Consumer Credit Directive 120

CHAPTER 7 APPENDIX 123

Supplementary data 123

Tables not included in the main body of the report 123

Examples of the new early settlement regime 129

Research methodology 131

Datamonitor’s B2B 2004 Consumer Credit Regulation panel 131

Further information 132

Relevant links 132

Relevant briefings and reports 135

Datamonitor Financial Services Consulting 135

The retail banking team 137

How to contact experts in your industry 138





LIST OF TABLES

Table 1: Consumer credit products the provision of which will be affected by new regulatory requirements discussed in this report 24

Table 2: The areas of consumer credit practices and relevant regulatory provisions examined in this report 26

Table 3: Default charges levied by the credit card issuers, March-2004 71

Table 4: The majority of the leading unsecured personal loan providers charge 2 months redemption penalty, Dec-2003 86

Table 5: Timeline of implementation for regulatory measures outlined in the Consumer Credit White Paper 114

Table 6: The FLA’s estimations for transitional and compliance costs of the new Consumer Credit provisions for their members, 2004 118

Table 7: The FLA’s estimations of transitional and compliance costs of the new Consumer Credit provisions, spilt by small, medium and large credit providers, 2004 119

Table 8: Total advertising and direct mail expenditure spent on promoting plastic cards, 2001-2003 123

Table 9: ‘Will the changes to advertising regulations to improve transparency be positive or negative for your business, industry as a whole and consumers?’ 124

Table 10: ‘Will the standardization of APR calculation be positive or negative for business, industry as a whole and consumers?’ 124

Table 11: ‘Will the changes to online agreements regulations be positive or negative for your business, the industry as a whole and consumers?’ 125

Table 12: ‘What effect, if any, will the changes to the Rule of 78 concerning early settlement fees have on your business?’ 125

Table 13: Estimated unsecured personal loan gross advances by competitor for leading UK loan providers, Jun-2003 126

Table 14: Personal bankruptcies in England and Wales, 1992-2003 127

Table 15: “Could you please rank the following regulatory developments in terms of the extent to which they will affect your business?” 127

Table 16: “Could you please rank the following regulatory developments in terms of the extent to which they will affect your business?” 128

Table 17: ‘Do you agree with the Government’s estimation that complying with the new CCA will cost the lending industry in the region of one million?’ 128

Table 18: ‘If not, in your opinion will the cost be….?’ 129





LIST OF FIGURES

Figure 1: The majority of lenders agree that the new provisions will push the number of bankruptcies up and have implications for credit scoring and debt management, 2004 10

Figure 2: The recent growth in advertising spend on plastic cards has come largely from the growth in direct mail marketing, 2001-2003 30

Figure 3: According to Datamonitor’s B2B panel, the majority of lenders expect new advertising regulations to have a positive effect on their business, the industry and consumers, 2004 38

Figure 4: An example of a summary box, offered by Nationwide BS for its classic credit card, 2004 43

Figure 5: The majority of respondents agree that standardization of APR calculation will have a largely positive effect on their business, the industry overall and consumers, 2004 51

Figure 6: The majority of respondents view facilitation of online credit agreements as a highly positive development for their business, the industry and consumers, 2004 60

Figure 7: The majority of leading credit card issuers employ two different methods of charging interest on their cards, Feb-2004 67

Figure 8: An extract from the terms and conditions for Halifax Classic Card, 2004 68

Figure 9: An extract from the terms and conditions for Egg Card, 2004 68

Figure 10: Promotional material from the Barclaycard’s website advertising its credit card-to-loan offer, 2004. 82

Figure 11: 53 per cent of respondents think the new early settlement provisions will push the price of loans upwards, 2004 90

Figure 12: Four large providers account for nearly 30 per cent of the unsecured personal loan market in terms of new business, Jun-03 94

Figure 13: The number of personal bankruptcies in England and Wales was at its highest last year since 1993, 1992-2003 104

Figure 14: The majority of lenders agree that the new provisions will push the number of bankruptcies up and have implications for credit scoring and debt management, 2004 106

Figure 15: The Consumer Credit Act and investigation into overindebtedness are two legislations lenders are aware of the most, 2004 110

Figure 16: A third of respondents thought that the Consumer Credit Act review and Consumer Credit Directive would have a major positive impact on their businesses, 2004 111

Figure 17: But fewer respondents thought new regulatory developments will have a major positive impact on the industry as a whole, 2004 112

Figure 18: The majority of respondents admitted they were not totally ready for the changes but considered themselves as prepared as they can be at the current stage, 2004 116

Figure 19: The majority of respondents are skeptical about the Government’s estimation of the compliance costs of the new CCA, 2004 117





Abstract

Introduction
This autumn sees the biggest overhaul of the UK consumer credit regulations, as the changes to the Consumer Credit Act are implemented. Parallel with the domestic reforms is the work being done within the EU on a draft Consumer Credit Directive. This report examines the proposed changes and assesses potential impact they are likely to have on the UK lending industry.

Scope
In-depth assessment of the potential impact on every stage in the lifecycle of a credit agreement, from customer acquisition to termination of credit

A wealth of case studies examining effects on different consumer credit products and examples from other consumer credit markets

Data from B2B 2004 Consumer Credit Regulation panel illustrating views of 20 leading UK credit providers

In-depth interviews with industry executives and trade associations representatives

Report Highlights
New regulation, which aims to create a simpler advertising regime for consumer credit products, has been criticized by some lenders as it can result in information overload for consumers and high compliance costs for the industry. However, 63 per cent respondents on the panel thought proposed changes will have a positive effect on their business.

63 per cent of leading unsecured personal loan providers currently charge early settlement fees. The reform to the Rule of 78 will result in falling revenue for these lenders, giving competitive advantage to providers not charging the fees. 53 per cent of respondents on the panel agreed that the changes will result in higher loan rates.

Under new law the length of personal bankruptcy is down to one year. England and Wales have witnessed a rise in insolvency cases, which are at their highest since 1993, and many credit providers are worried new rules will make the situation worse. 68 per cent of respondents on the panel said it could have major implications for credit scoring.

Reasons to Purchase
Prepare your business for the October deadline by evaluating the potential impact of new regulation

Enhance your product development strategy by identifying the most competitive products in the future regulatory environment

Improve your compliance strategy by identifying the costs relevant to your business



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