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MarketWatch: Drinks - April 2004Published by: Datamonitor Published: Apr. 7, 2004 - 21 Pages Table of ContentsIn this month’s MarketWatch… Industry Update Page 2 Modelo to expand in South America, Lehman Wines profit slump, Heineken to launch new can in the UK... Industry Comment Page 5 Scottish & Newcastle: Fountain to run dry Page 5 Budvar: living in perfect harmony Page 6 Diageo: the Ice starts to break Page 7 Carlsberg: the price of fame Page 7 GlaxoSmithKline: going experiential Page 8 Coca-Cola: miniature extension Page 8 FCC: addressing the low-carb bandwagon Page 9 P&G: brewing battle Feature Analysis Page 10 Water takes the fizz from carbonates News Headlines Page 12 Three malt beverages withdrawn, another low-carb lager launched, Interbrew & AmBev merger... Company Spotlight Page 14 Interbrew Further Reading Page 19 Index Page 20 AbstractIntroductionDatamonitor's Drinks MarketWatch contains news, analysis and opinion from the consumer industry. It covers all the month's major issues and events in soft, hot and alcoholic drinks. Scope Insight into the future shape of the market for players at all levels Expert analysis into the implications of the month's important industry events All the month's top business stories in headline and summary form Insight into the structure and competitive position of a key company Report Highlights Ribena's forthcoming variants will have a more experiential positioning than is traditionally associated with the brand, with the names and flavors emphasizing the taste experience. The move highlights a continuing trend in the UK of using limited editions to re-ignite consumer interest in the increasingly cluttered impulse sector. Instead of attacking the low-carb diet, the Florida Citrus Commission (FCC) has decided to focus its ad campaign on promoting orange juice’s health benefits. Today’s health conscious consumers are increasingly aware of the effects of consumption choices on their health. As such, the FCC is trying to regain consumer loyalty with its informative ads. Reasons to Purchase Not only keeps you updated about industry events - it also gives you opinion and insight Draws upon Datamonitor analysts' extensive experience to bring you our perspective on the impact of the latest events Provides you with your own news archive to track company and industry progress, giving you an extensive reference to relevant events and issues Get Full Details About This Report >> |
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