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Adware: Managing the Politics and the Potentials

Published by: Jupiter Research Corporation

Published: Jan. 23, 2004 - 4 Pages


Table of Contents


Due to the brevity and/or content of this report, a detailed Table of Contents is not
available.

Abstract

Court decisions and advertiser success in 2003 moved adware systems farther out of the shadows and toward the mainstream of online advertising.

Key Questions

  • What is the best way for marketers to use adware systems?
  • What negative issues do marketers need to be aware of concerning the use of adware systems, and how should they handle them?
  • How can marketers best exploit upcoming adware system innovations?



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