Event Sponsorship: Supporting Off-line Events to Build Brands : Market Research Report

Event Sponsorship: Supporting Off-line Events to Build Brands

Published by: Jupiter Research Corporation

Published: Jan. 8, 2004 - 4 Pages

Table of Contents: 1. Opportunities for Capitalizing on Event Sponsorship Online

Abstract

Growing numbers of marketers are appreciating the synergistic brand-building effects of integrating an online element into a traditional off-line advertising campaign. Those companies that sponsor off-line live events to build their brands can also benefit from integrating online media elements.

Key Questions

How can event sponsorship be exploited online?
Which benefits can brands derive online from association with events off-line?

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