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E-mail Marketing: Measuring the Profitability of Campaigns

Published by: Jupiter Research Corporation

Published: Nov. 26, 2003 - 4 Pages


Table of Contents


Due to the brevity and/or content of this report, a detailed Table of Contents is not
available.

Abstract

Online marketers continue to struggle with the best set of measurements to determine the efficacy of e-mail marketing campaigns.
Key Questions
How should e-mail marketers measure the success of their campaigns?
What can marketers do to improve the profitability of e-mail campaigns?


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