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Travel E-mail Marketing: Increasing Sophistication to Cut Through Inbox Clutter

Published by: Jupiter Research Corporation

Published: Nov. 5, 2003 - 4 Pages


Table of Contents


Table of Contents

1. Number of E-mail Offers Received by Day of the Week

Abstract

Despite the problems associated with spam and e-mail deliverability, marketers send more e-mail messages than they have in the past.
Key Questions
How are travel companies using e-mail marketing?
What type of content should travel companies include in their e-mail messages?
What makes a good subject line?


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