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MarketLooks: Sports Nutritional Products

Published by: MarketLooks - Packaged Facts

Published: May. 1, 2004 - 24 Pages


Table of Contents


  1. The Overview
  2. Market Size and Growth
  3. Market Composition
  4. Factors to Market Growth
  5. Projected Market Growth
  6. The Competitive Situation
  7. Marketing Dynamics
  8. Retail Dynamics
  9. The Consumer
  10. Looking Ahead: Trends and Opportunities

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Sports Nutritional Products: Sports Drinks and Energy Bars Fueling the Couch Potato, 5th Edition
Published: April 2004

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
Sports nutritionals have gained wide acceptance as an essential component of any committed athletic lifestyle, but increasing numbers of consumers who aren’t necessarily health club devotees are also turning to sports nutritionals, often in lieu of traditional beverages and snacks. Marketers across the board have responded by downplaying their long-standing hard-core sports image and highlighting the broader nutritional, energy-boosting, and wellness benefits of their products. Packaged Facts has been tracking this market for many years, and this fully updated and expanded 5th edition of The U.S. Market for Sports Nutritional Products: Sports Drinks and Energy Bars Fueling the Couch Potato looks not just at the current scene, but also offers projections and pinpoints opportunities in this rapidly transforming market.

Pegging 2003 retail sales at over $3 billion, the report analyzes overall and mass-market (IRI) sales trends for three main product categories: supplements (including tablets, capsules, and powders, as well as liquids and other newer forms); beverages (including isotonic recovery drinks, sports-related energy drinks, and other nutrient-enhanced soft drinks, juices, and waters); and sports and energy bars and gels. Marketing and new product trends are covered for each category, and diverse competitors are profiled including industry giants like PepsiCo, Inc. (Gatorade) and Nestlé S.A. (PowerBar), specialized market leaders like Twinlab Corp. and EAS, Inc., and innovative upstarts like Red Bull GmbH. The report also explores consumer usage rates, brand preferences, and demographics, based on Simmons Market Research Bureau data for fall 2003.

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