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MarketLooks: Kids Market: Trends & Lifestyles Affecting 3-12-Year Olds

Published by: MarketLooks - Packaged Facts

Published: May. 1, 2004 - 39 Pages


Table of Contents


  1. The Overview
  2. Market Size and Growth
  3. Market Definition
  4. Current Population Trends
  5. Family Environment
  6. Indicators of Well-Being
  7. Consumer Behavior of Kids' Parents
  8. Younger Kids
  9. Tweens
  10. Boys and Girls
  11. Multicultural Kids
  12. Media Usage
  13. Marketing and Advertising Strategies
  14. Trends and Opportunities

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Kids Market: Understanding the Trends and Lifestyles Affecting 3- to -12-Year-Olds, 6th Edition
Published: April 2004

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
This completely new Packaged Facts report contains an up-to-date analysis of the buying power of the 40 million kids in the 3- to 12-year-old age group and their impact on the consumer behavior of their parents. The report begins with a series of chapters providing an in-depth assessment of demographic trends affecting the kids market. A comprehensive treatment of the consumer behavior of kids and their parents includes chapters on consumer expenditures by families with kids and analyses of key segments of the kids market, including younger kids (3- to 7-year-olds); tweens (8- to 12-year-olds); multicultural kids; and boys and girls. The next section of the report contains a review of the media usage habits of kids and an overview of marketing and advertising trends in the kids market. The report concludes with chapters on the size and growth of the kids market and an assessment of key trends shaping the kids market and strategic opportunities available to marketers.

The latest available research shows that kids are increasingly adept media users while their parents are becoming more and more concerned about limiting their kids’ access to media. At the same time, while kids continue to evolve into highly sophisticated consumers, parents and policy-makers are raising questions about products and marketing efforts geared toward kids. Against this background, marketers are also dealing with the challenges created by rapidly changing demographics in the kids market. These are but a few of the issues confronting marketers active in the kids market today that are addressed by this Packaged Facts report.

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