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Jewellery Buying in the UK 2004 - The Luxury Buying SeriesPublished by: Ledbury Research Published: Apr. 6, 2004 - 4 Pages Table of Contents· Jewellery Buying in the UK · Frequency of Purchase and Average Spend on Jewellery by Household Income · Frequency of Purchase and Average Spend on Jewellery by Household Assets · Frequency of Purchase and Average Spend on Jewellery by Age · Jewellery Big Spenders · Buying Frequency: Jewellery Big Spenders and UK Average · Attitudes and Behaviours: Jewellery Big Spenders and UK Average · Average Spend on a Single Purchase: Jewellery Big Spenders and UK Average · Magazine Readership: Jewellery Big Spenders and UK Average · Survey Methodology · About Ledbury Research, The Luxury Buying Series, and Other Reports AbstractThis concise bulletin is an essential reference for marketing professionals, management and analysts interested in consumer behaviour in the jewellery and luxury jewel markets. “Jewellery Buying in the UK 2004” provides key insight into the jewellery consumer and spends particular time highlighting the lifestyle and attitudes of those who spend on average more than £500 a year on jewellery. It also examines the behaviour of this ‘Big Spending’ group in comparison with the population as a whole in the UK. The magazine readership of these Big Spenders also reveals some startling insights. This bulletin represents the distillation of key points from Ledbury’s Luxury Buying survey 2004, which went to 5,000 UK consumers. With over 150 data points and analysis, the report is an essential reference for anyone seeking to gain the competitive edge in the luxury jewellery market in the UK. |
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