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MarketWatch: Drinks - February 2004Published by: Datamonitor Published: Feb. 19, 2004 - 20 Pages Table of ContentsIn this month’s MarketWatch… Industry Update Page 2 Lion Nathan acquires Changzhou Hua Xia Brewing, Chalone sells Vineyard, Tropicana move results in job losses… Industry Comment Page 5 WSA: the friendlier ace of alcohol regulation Page 5 Diageo: alcohol industry rides the Atkins craze Page 6 Majestic Wine: bulk buying brings festive cheer Page 6 Coors: lightweight drinking Page 7 GSK: a failed assault on chilled drinks Page 8 Functional food & drink: consumers become amateur physicians Page 8 Coca-Cola: new look for Diet Coke News Headlines Page 10 Carlsberg increases shareholding in Polish Carlsberg Okocim, Molson to launch low carb beer, Nestle Waters gains full ownership of Saphir... Company Spotlight Page 12 Starbucks Corporation Further Reading Page 19 Index Page 20 AbstractIntroductionDatamonitor's Drinks MarketWatch contains news, analysis and opinion from the consumer industry. It covers all the month's major issues and events in soft, hot and alcoholic drinks. Scope Insight into the future shape of the market for players at all levels Expert analysis into the implications of the month's important industry events All the month's top business stories in headline and summary form Insight into the structure and competitive position of a key company Report Highlights Diageo, the maker of Smirnoff, has announced a string of national cable ads with a simple message - zero carbs. As the fight for the Atkins dollar gets fiercer, spirit and beer marketers alike have begun to position their products as low-carb and diet-friendly. Coca-Cola has repackaged its top selling soft drink Diet Coke in a further effort to freshen up the brand. The latest revamp, which demonstrates the company's commitment to its low-calorie variant, has been well timed as consumers develop renewed post-Christmas interest in healthy living and calorie counting. Reasons to Purchase Not only keeps you updated about industry events - it also gives you opinion and insight Draws upon Datamonitor analysts' extensive experience to bring you our perspective on the impact of the latest events Provides you with your own news archive to track company and industry progress, giving you an extensive reference to relevant events and issues Get Full Details About This Report >> |
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