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Stakeholder Insight: Bipolar Disorders - Zyprexa Sets the Mood for Revenue Growth

Published by: Datamonitor

Published: Feb. 11, 2004 - 250 Pages


Table of Contents


TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY 3

Scope of the analysis 3

Datamonitor insight into the bipolar market 4

Only 48% of the BD population are accurately diagnosed. As such, Datamonitor has highlighted a number of serious diagnostic issues, which infers that many of the patients currently diagnosed may receive incorrect BD categorization. Consequently, Datamonitor has identified a number of key areas, which, if exploited, have the propensity for increasing diagnosis and prescription rates 5

As the licensed bipolar market becomes increasingly crowded, efficacy in managing both bipolar symptoms and comorbidities will become a differentiating factor. With the high prevalence of migraine and anxiety, companies will have the opportunity to capitalize on the use of anticonvulsants and SSRIs, in the face of increasing antipsychotic usage 7

The BDII-migraine niche 7

Comorbid anxiety 7

Lilly’s Zyprexa (olanzapine) is currently leading the bipolar market in terms of revenue and lifecycle management. With recent EMEA and FDA approval for maintenance therapy and reformulation in a combination pill with Prozac as Symbyax. As such, Lilly appears to be making all the right moves for bipolar market dominance 8

Key metrics 9

CHAPTER 2 INTRODUCTION AND SCOPE 21

Coverage of the Stakeholder Insight survey - bipolar disorders 21

Epidemiology of bipolar disorders 21

Screening and diagnosis 21

Treatment of bipolar disorders 21

Clinical trial design 22

Miscellaneous 22

CHAPTER 3 COUNTRY TREATMENT TREES 23

US 23

Japan 28

France 31

Germany 34

Italy 37

Spain 40

UK 43

CHAPTER 4 EPIDEMIOLOGY AND PATIENT SEGMENTATION OF BIPOLAR DISORDER 47

Bipolar disorder: definitions and classification 48

Types of BD 48

Mood episodes associated with BD 48

Bipolar I disorder 50

Bipolar II disorder 50

Bipolar III disorder (cyclothymia) 50

Rapid cycling bipolar disorder 50

Etiology of bipolar disorders 51

Causes of bipolar disorders 51

Genetics and neurotransmitters 52

Environmental factors 52

Circadian rhythm disturbances 53

Hypothyroidism 53

Substance abuse 54

Epidemiology of bipolar disorder 54

Prevalence of BD 54

Datamonitor comment 55

Segmentation of BD 58

Prevalence of BD types 58

Datamonitor comment 60

Average age of onset of BD 60

Datamonitor comment 61

Gender differences in BD 62

Episodes of BD 64

Datamonitor comment 65

Prevalence of different mania types in BD 67

Prevalence of different depressive types in BD 70

Datamonitor comment 72

Comorbidities of BD 73

Anxiety 73

Migraine 74

Substance abuse 74

Suicide 76

Living with BD 77

Economic burden of BD 78

CHAPTER 5 DIAGNOSIS AND TREATMENT OPTIONS 81

Introduction 82

Diagnostic tools in clinical trials 82

DSM-IV 82

ICD-10 82

Core Diagnostic Module 84

Complications with diagnostic criteria 84

Mania and hypomania 84

Mixed episodes 84

BDII and major depressive disorder 85

Differential diagnosis: ADHD 86

Diagnosis rate of BD 87

Datamonitor comment 87

Diagnostic unmet needs 88

Improvement of diagnostic algorithms 88

Introduction of novel diagnostic strategies 89

Time to diagnosis 90

Education 92

Treatment guidelines 94

Primary aims for the treatment of mania 95

Acute treatment of manic or mixed episodes (Hirschfeld et al., 2002) 97

Primary aims for the treatment of depression 98

Acute treatment of depressive episodes (Hirschfeld et al., 2002) 98

Variations in treatment guidelines 99

Treatment of RCBD (Hirschfeld et al., 2002) 101

Maintenance therapy (Hirschfeld et al., 2002) 101

Treatment options 102

Mania episodes: mood stabilizer monotherapy 102

Mania episodes: antipsychotic monotherapy 102

Mania episodes: combination therapy 104

Depressive episodes: mood stabilizer monotherapy 104

Depressive episodes: antidepressant monotherapy 105

Depressive episodes: combination therapy 106

Drug overview 108

Mood stabilizers 108

Lithium 110

Anticonvulsants used (and referred to) as mood stabilizers 111

Divalproex 111

Carbamazepine 113

Lamotrigine 113

Topiramate 114

Gabapentin 115

Antidepressants 116

Fluoxetine 117

Sertraline 118

Citalopram 118

Escitalopram 119

Fluvoxamine 120

Paroxetine 120

Venlafaxine 121

Mirtazapine 122

Bupropion 122

MAOIs and TCAs 123

Antipsychotics 123

Olanzapine 125

Risperidone 127

Quetiapine 129

Aripiprazole 130

Ziprasidone 130

Typical antipsychotics 131

Other drug classes used 132

Benzodiazepines 132

Non-pharmacological treatment 132

Psychosocial therapy 132

Electroconvulsive therapy 135

CHAPTER 6 CLINICAL TRIAL DESIGN 137

Introduction 138

Clinical trial assessment tools 138

Young mania rating scale 138

Hamilton Rating Scale for Depression 139

PANSS 139

Clinical trial features 139

Levels of drug approval 139

Problems of BD clinical trial design 140

BD clinical trial design 141

Double-blind, placebo-controlled 142

Study length 144

Treatment of mania 147

Treatment of depressive episodes 147

Prevention of mania and depression 148

Randomization, number of subjects, diversity and drop-out rate 148

Comparator usage 150

Comparator drug: mania episodes 151

Comparator drug: depressive episodes 152

Clinical trial design 153

CHAPTER 7 PRESCRIBING TRENDS AND INFLUENCING FACTORS 154

Treatment of mania episodes 155

First-line treatment strategy for mania episodes 155

Second-line treatment strategy for mania episodes 158

Mania treatment: drugs of choice 160

Treatment of depressive episodes 162

First-line treatment of depressive episodes 162

Second-line treatment of depressive episodes 165

Depression: drugs of choice 168

Treatment of RCBD 169

First-line treatment of RCBD 169

Second-line treatment of RCBD 172

Treatment of psychotic depression 175

First-line treatment of psychotic depression 175

Second-line treatment of psychotic depression 179

Psychotic depression: drugs of choice 181

Treatment of mixed episodes 182

First-line treatment of mixed episodes 182

Second-line treatment of mixed episodes 186

Mixed episode: drugs of choice 188

Factors influencing prescribing trends 189

Type of episode of BD/recognized and approved treatment algorithms 189

Clinical trial data supporting specific pharmacological treatment, combinations, efficacy and side-effect profiles 190

Patient drug history 190

Patient’s influence on treatment type 190

Patient lethality 191

Brand versus generic 191

Approved versus off-label prescribing 191

CHAPTER 8 IMPROVING TREATMENT OUTCOMES 193

Unmet needs 194

Maintenance therapy 194

Compliance 196

Onset of action 197

Side effects 198

Product development 198

Antidepressants 199

Mood stabilizers and anticonvulsants 200

Carbatrol (SPD-417) 200

Antipsychotics 201

Zyprexa 202

Symbyax 203

Novel bipolar treatments 205

Riluzole 205

Mifepristone (C-1073) 206

Tamoxifen 206

Pramipexole 206

Omega-3 fatty acids 207

APPENDIX A 208

APPENDIX B 225





Abstract

Introduction
The bipolar disorder market is experiencing a renewed expansion in product life-cycle management. Presently, mood stabilizers are the basis of treatment, although the antipsychotics led by Zyprexa, are evolving as a new therapeutic strategy. Companies will have to differentiate their products in the increasingly crowded market if they wish to protect their market share.

Scope
Analysis is based on a survey of 164 treating physicians in the seven major markets as well as in-depth interviews with Bipolar key opinion leaders

Detailed treatment trees showing the prevalence, diagnosis and treatment rates of bipolar across the seven major markets

Assessment of the use of mono- and combination-therapy in specific bipolar affective episodes

Identification of therapeutic and diagnostic unmet needs, highlights areas where stakeholder investment is vital to drive patient identification

Report Highlights
Datamonitor primary research has identified variances in class and brand prescribing preferences among physicians, according to BD type and geography; although prescribing trends generally follow recognized national and international guidelines. However, there is concern over the use of tricyclic antidepressants in bipolar depression.

Only 48% of the BD population are accurately diagnosed. Datamonitor has highlighted a number of serious diagnostic issues, which infers that many of the patients currently diagnosed may receive incorrect BD categorization.

Lilly’s Zyprexa is currently leading the bipolar market in terms of revenue and life cycle management, with recent approval for maintenance therapy and reformulation in a combination pill with Prozac as Symbyax. Other atypical antipsychotics appear to be following suit, and could threaten anticonvulsant dominance of mood stabilization.

Reasons to Purchase
Understand differential treatment unmet needs in key patient populations identified by sex, co-morbidities and bipolar disorder type

Gain expert insight into current diagnostic unmet needs and key growth areas in the public and healthcare sectors

Target physicians more effectively, through an understanding of prescribing behavior



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