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eDetailing: Reducing Costs and Improving the Effectiveness of the Detailing Process

Published by: Datamonitor

Published: Jan. 29, 2004


Table of Contents




List of Slides



Overview of the eDetailing market



Market potential of eDetailing



Market potential of eDetailing: Regression analysis



Pharmaceutical industry implementation and key outcomes to date



The eDetailing vendor market



Integration of additional services


Key elements for success


Appendix - Survey methodology & Questionnaire

Abstract

The quality of detailing sessions is dropping due to the increasingly limited time sales representatives have with physicians. To help address this problem and reverse the decline in detailing productivity, technology-based solutions, such as eDetailing, have arisen. If used appropriately, eDetailing can offer physicians high-quality information in a convenient and interactive format.

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