• Sugar Busters Diet

• Survey Data And Figures
  
• Use Of Sugar Substitutes: Overview
  
  • Age Patterns
    
  • Income Distribution
  
  
  
• Table 2-1: Demographic Characteristics Favoring Use Of Sugar Substitutes/Artificial Sweeteners
  
  • Daily Use
  
  
  
• Figure 2-1: Number Of Sugar Substitute Packs Used Daily
  
  • Brands: Equal
  
  
  
• Table 2-2: Demographic Characteristics Favoring Use Of Equal As A Sugar Substitute

• Brands: Splenda
  
• Table 2-3: Demographic Characteristics Favoring Use Of Splenda As A Sugar Substitute
  
  • Sweet ’N Low
  
  
  
• Table 2-4: Demographic Characteristics Favoring Use of Sweet ’N Low As A Sugar Substitute
  
• Sugarless Chewing/Bubble Gum
  
• Table 2-5: Demographic Characteristics Favoring Use of Sugarless Chewing/Bubble Gum
  
• Table 2-6: Demographic Characteristics Favoring Use of Hershey’s Carefree Koolerz
  
• Table 2-7: Demographic Characteristics Favoring Use Of Hershey’s Ice Breakers
  
• Table 2-8: Demographic Characteristics Favoring Use Of Cadbury Adams’ Trident
  
• Table 2-9: Demographic Characteristics Favoring Use Of Wrigley’s Eclipse
  
• Table 2-10: Demographic Characteristics Favoring Use Of Wrigley’s Extra
  
• Table 2-11: Demographic Characteristics Favoring Use Of Wrigley’s Orbit
  
• Sugarless Breath Mints/Strips
  
• Table 2-12: Demographic Characteristics Favoring Use Of Sugarless Breath Mints/Strips
  
• Table 2-13: Demographic Characteristics Favoring Use Of Wrigley’s Eclipse Flash Strips
  
• Table 2-14: Demographic Characteristics Favoring Use Of Hershey’s Ice Breakers
  
• Sugar-free Desserts
  
• Table 2-15: Demographic Characteristics Favoring Use Of Sugar-free Flavored Gelatin Desserts
  
  
  
• Sugar-Free Cookies—Snackwell’s
  
• Table 2-16: Demographic Characteristics Favoring Use Of Snackwell’s Brand Of Sugar-free Cookies
  
• No-/Reduced-sugar Jams, Jellies And Preserves
  
• Table 2-17: Demographic Characteristics Favoring Use of No-sugar-added Jams, Jellies & Preserves
  
• Table 2-18: Demographic Characteristics Favoring Use Of “Light”/Reduced-sugar Jams, Jellies & Preserves
  
• Light/ Reduced-Calorie Pancake And Table Syrup
  
• Table 2-19: Demographic Characteristics Favoring Use Of “Light”/Reduced-calorie Pancake And Table Syrup
  
• Basis
  
• Sugar-Free Pudding
  
• Table 2-20: Demographic Characteristics Favoring Use of Sugar-free Pudding
  
• Sugar-Free Yogurt
  
• Table 2-21: Demographic Characteristics Favoring Use of “Light”/Sugar-free Yogurt

• Current State Of The Overall Weight-Loss Market
  
• The Low-/No-Sugar Food Market Estimated At $2 Billion
  
• Factors To Growth
  
  • Impact of Low-Carb On Low-/No-sugar
    
  • Aging Population
    
  • Rising Diabetes Rates Could Fuel Growth
    
  • Childhood Obesity Focuses New Attention On High-sugar Products
  
  
  
• Sugar Substitutes Have A Mixed Health Record
  
• New Wave Of Sugar Substitutes May Boost Market

• Low-/No-Sugar Food Market To Reach $4.1 Billion By 2008
  
• Figure 2-2: Projected U.S. Sales Of Sugar-Free Foods, 2004-2008

Chapter 3: Competitive Situation

• Impact Of Low-Carb On The Low-Sugar Market
  
• Is There A Low-/No-Sugar Bandwagon?
  
• Figure 3-1: New Product Trends Comparison—No-/Low-fat, No-/Low-carb And No-/Low-sugar

• Sugarless Gum
  
  • Wrigley Leads With 53 Percent Market Share
    
  • New Products Drive Sales
  
  
  
• Table 3-1: Top Marketers of Sugarless Gum By IRI-Tracked Sales And Shares, 2003
  
• Table 3-2: Top Brands of Sugarless Gum Based on Increase In Sales, 2002-2003
  
• Diet Candy
  
  
  • Russell Stover Improves Its Share
    
  • Hershey Joins The Fray
  
  
  
• Table 3-3: Top Marketers of Diet Candy By IRI-Tracked Sales And Shares, 2003
  
• Table 3-4: Top Brands of Diet Candy Based on Increase In Sales, 2002-2003
  
• Sugar-Free Cookies
  
• Low-Sugar Cereals
  
• Low-/No-Sugar Desserts
  
• No-Sugar-Added Ice Cream
  
• Food Bars Move Beyond Diabetic Products
  
• Sugar Substitutes: Splenda Takes Control
  
• Table 3-5: Top Marketers of Sugar Substitutes By IRI-Tracked Sales And Shares, 2003

• Retailers Showing Interest In Low-Sugar Lines
  
• Educating the Consumer
  
• Russell Stover Targets Pharmacy Section
  
• Pricing Sugar-Free Products
  
• Brand Association
  
  • Kraft And Hershey Team Up With American Diabetes Association
    
  • Bravo Foods Partners With Diabetes Research Institute
  
  
  
• Advertising and Promotion Trends
  
  • Splenda-Getting Closer To Natural
    
  • Kraft Targets Hispanics In Partnership With H-E-B
    
  • Hershey Teams with Cooking Lite
    
  • Sugarless Gums—Wrigley and Cadbury Fight It Out
  
  
  
• New Product Trends
  
  • Splenda—The Preferred Sweetener
    
  • ChampionLyte Introduces First Sugar-Free Isotonic Sports Drink
    
  • Mid-calorie Drinks Set For Launch
  
  
  
• New Product Introductions
  
  • Table 3-6: Low-/No-sugar Chocolate Candy Introductions, 2003-2004
    
  • Table 3-7: Low-/No-sugar Non-chocolate Candy Introductions, 2003-2004
    
  • Table 3-8: Low-/No-sugar Crackers Introductions, 2003-2004
    
  • Table 3-9: Low-/No-sugar Desserts Introductions, 2003-2004
    
  • Table 3-10: Low-/No-sugar Jams, Jellies, Marmalades And Sweet Butters Introductions, 2003-2004
    
  • Table 3-11: Low-/No-sugar Ice Cream, Novelties And Frozen Yogurt Introductions, 2003-2004
    
  • Table 3-12: Low-/No-sugar Meal Replacements And Special Diet Food Introductions, 2003-2004
    
  • Table 3-13: Low-/No-sugar Pastry And Baked Product Introductions, 2003-2004
    
  • Table 3-14: Low-/No-sugar Snack Bars And Snacks Introductions, 2003-2004
    
  • Table 3-15: Low-/No-sugar Staple Introductions, 2003-2004
    
  • Table 3-16: New Low-/No-sugar Sweet Toppings Introductions, 2003-2004
    
  • Table 3-17: Low-/No-sugar Yogurt And Yogurt Imitations Introductions, 2003-2004
  
  
  
• Competitive Profiles
  
  • Russell Stover Candies, Inc.
    
    • Diet Candy Leader
      
    • Good Returns from Sugar-Free
    
    
    
  • Hershey Foods Corp.
    
  • William Wrigley Jr. Co.
    
  • Unilever
    
  • Kraft/Nabisco
    
  • Nestlé USA
    
  • Carbolite Foods

Chapter 4: Low-/No-Sugar And The Overall Food Industry

• Overall Impact On The Retail Food Industry
  
• NCA Seeking to Debunk Myths About Sugar-Based Candy
  
• Is Low-/No-Sugar A Selling Point?
  
• Table 4-1: Product Introductions Tagged As Low-/No-Sugar, 2003-2004
  
• Americans Love Their Sugar…
  
• But Will Better Tasting Substitutes Compete For That Love?
  
• “Health” Products Benefit From Improved Formulations
  
• Room For a Middle Ground?
  
• Sugar-Free Products —The Future

Abstract

Introducing Market Trends Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology The information in Market Trends: Low-/No-Sugar Foods is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report Market Trends: U.S. Low-/No-Sugar Foods offers unique perspective on the diet foods market. No other market research report provides the analysis and trends coverage that Low-/No-Sugar offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report If your company wants to get a head’s up on the trends that will be driving the low-sugar foods market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for low-sugar foods.
• Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
• Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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