|
|
Selling enterprise applications and services into the Automotive sectorPublished by: Datamonitor Published: Jan. 29, 2004 - 25 Pages Table of ContentsTABLE OF CONTENTS CHAPTER 1 EXECUTIVE SUMMARY 3 Introduction 3 Automotive 4 Block exemption and the European automotive sector 4 Effects of the changes on the various players in the industry 5 Impact on IT investment and opportunities for vendors resulting from changes to block exemption 5 CHAPTER 2 INTRODUCTION 8 CHAPTER 3 AUTOMOTIVE 10 Key findings 10 What is block exemption and what does it mean for the European automotive sector? 11 Anticipated vs actual changes to block exemption 12 Effects of the changes on the various players in the industry 12 Franchised dealers 13 Vehicle manufacturers 15 New retailers 16 Consumers 17 Where will the balance of power lie? 18 What does the future hold? 19 Prices and specifications of new cars will harmonize across the EU 19 Vehicle manufacturers will have less control over the distribution of vehicle sales and after sales 20 Impact on IT investment and opportunities for vendors resulting from changes to block exemption 20 A need for integrated applications and processes will arise as franchised dealers consolidate to create scale and efficiencies 20 Vendors will have to exhibit a greater appreciation of underlying business processes as automotive service organizations expand their partnerships and leverage brand awareness 21 Brand preservation will stimulate investment in intelligent CRM solutions to maintain customer and partner loyalty 22 CHAPTER 4 APPENDIX 24 Future readings 24 Reports 24 Briefs 24 SPP writing team 25 AbstractIntroductionVerticalizing solution offerings is fast becoming a way of demonstrating rapid ROI to increasingly demanding and dynamic end-user markets. There has been a marked shift in the technology solutions that vendors are touting, away from horizontal solutions towards tailored applications and functionality for specific vertical markets. Scope Use this report to support European sales force training Leverage Datamonitor's vertical expertise to gain insight into the business issues and industry dynamics of the automotive market Enable your sales teams to talk and empathize with vertical business issues Report Highlights Power will shift from the manufacturer to the retailer as a result of the changes to block exemption, attracting new players into the car retailing market. Premium vehicle manufacturers will sell direct to the customer base and will offer end-to-end services such as insurance, finance, maintenance and repair. A need for integrated applications and processes will arise as franchised dealers consolidate to create scale and efficiencies. Vendors will have to exhibit a greater appreciation of underlying business processes as automotive service organizations expand their partnerships and leverage brand awareness. Price harmonization will occur throughout Europe as franchised dealers will sell and market their vehicles across multiple geographies. Brand preservation will stimulate investment in intelligent CRM solutions in order to maintain customer and partner loyalty to prestige carmakers. Reasons to Purchase Use this report to support 'European sales force training' and enable them to talk business in addition to technology Gain valuable insight into key business issues and industry dynamics / legislation of Datamonitor's key vertical markets Appreciate how these industry pressures will impact technology investment with key considerations for vendors before letting its sales team loose Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||