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Hispanic Entertainment and Leisure - USPublished by: Mintel International Group Ltd. Published: Jan. 1, 2004 - 92 Pages Table of ContentsINTRODUCTION & ABBREVIATIONS INTRODUCTION OTHER RELEVANT REPORTS DEFINITION ABBREVIATIONS & TERMS Terms Abbreviations EXECUTIVE SUMMARY HISPANICS ARE NOW THE LARGEST MINORITY GROUP IN THE U.S. U.S. HISPANICS ARE A DIVERSE GROUP ACCULTURATION HAS A LARGE INFLUENCE ON PURCHASES SPANISH-LANGUAGE MARKETING NEEDED TO REACH HISPANICS HISPANICS ARE MORE LIKELY TO PURSUE SPORTS AND FITNESS ACTIVITIES WALKING IS THE MOST POPULAR EXERCISE MUSIC AND MOVIES ARE POPULAR LEISURE ACTIVITIES HISPANICS ARE MORE LIKELY TO TAKE INTERNATIONAL TRIPS HISPANICS ARE ADOPTING SOME NEW TECHNOLOGIES HISPANICS WATCH NEWS AND MOVIES MORE THAN OTHER TYPES OF TELEVISION SHOWS THE HISPANIC POPULATION INTRODUCTION GROWTH OF THE HISPANIC POPULATION Figure 1 U.S. population by Hispanic origin, 1990-2002 Graph 1 Population by age and Hispanic origin, 2002 DIVERSITY WITHIN THE HISPANIC POPULATION MANY HISPANICS ARE IMMIGRANTS Graph 2 Median household income, by Hispanic origin, 2001 DIFFERENCES IN REGIONAL HISPANIC POPULATIONS HISPANICS HAVE LARGER THAN AVERAGE HOUSEHOLDS Graph 3 Household size, by Hispanic origin, 2002 ACCULTURATION SPORTS, HOBBIES, AND TRAVEL SPORTS AND FITNESS ACTIVITIES Figure 2 Participation in sports and fitness activities, by Hispanic origin, 2002 Graph 4 Participation in selected sports and fitness activities by Hispanic origin, 2002 Figure 3 Participation in sports and fitness activities by Hispanics, by nativity, 2002 Figure 4 Participation in sports and fitness activities by Hispanics, by language spoken at home, 2002 Figure 5 Participation in sports and fitness activities by Hispanics, by heritage, 2002 Figure 6 Participation in sports and fitness activities by Hispanics, by age, 2002 Figure 7 Participation in sports and fitness activities by Hispanics, by gender, 2002 Figure 8 Participation in sports and fitness activities by Hispanics, by household income, 2002 HOBBIES AND LEISURE ACTIVITIES Figure 9 Participation in leisure activities and hobbies, by Hispanic origin, 2002 Graph 5 Participation in selected leisure activities and hobbies by Hispanic origin, 2002 Figure 10 Participation in leisure activities and hobbies by Hispanics, by nativity, 2002 Figure 11 Participation in leisure activities and hobbies by Hispanics, by language spoken at home, 2002 Figure 12 Participation in leisure activities and hobbies by Hispanics, by heritage, 2002 Figure 13 Participation in leisure activities and hobbies by Hispanics, by age, 2002 Figure 14 Participation in leisure activities and hobbies by Hispanics, by gender, 2002 Figure 15 Participation in leisure activities and hobbies, by household income, 2002 DOMESTIC AND FOREIGN TRAVEL AND CRUISE SHIP VACATIONS Figure 16 Domestic and foreign travel and cruise vacations taken, by Hispanic origin, 2002 Graph 6 Domestic and foreign travel and cruise vacations taken by Hispanic origin, 2002 Figure 17 Domestic and foreign travel and cruise vacations taken by Hispanics, by nativity, 2002 Figure 18 Domestic and foreign travel and cruise vacations taken by Hispanics, by language spoken at home, 2002 Figure 19 Domestic and foreign travel and cruise vacations taken by Hispanics, by heritage, 2002 Figure 20 Domestic and foreign travel and cruise vacations taken by Hispanics, by age, 2002 Figure 21 Domestic and foreign travel and cruise vacations taken by Hispanics, by gender, 2002 Figure 22 Domestic and foreign travel and cruise vacations taken, by household income, 2002 Figure 23 Foreign travel destinations, by Hispanic origin, 2002 Graph 7 Foreign travel destinations by Hispanic origin, 2002 Figure 24 Foreign travel destinations of Hispanics, by nativity, 2002 Figure 25 Foreign travel destinations of Hispanics, by language spoken at home, 2002 Figure 26 Foreign travel destinations of Hispanics, by heritage, 2002 Figure 27 Foreign travel destinations of Hispanics, by age, 2002 Figure 28 Foreign travel destinations of Hispanics, by gender, 2002 Figure 29 Foreign travel destinations of household income, 2002 ELECTRONICS TELEVISIONS, VCRS, AND DVD PLAYERS Figure 30 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes, by Hispanic origin, 2002 Graph 8 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanic origin, 2002 Figure 31 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by nativity, 2002 Figure 32 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by language spoken at home, 2002 Figure 33 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by heritage, 2002 Figure 34 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by age of householder, 2002 Figure 35 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by presence of children, 2002 Figure 36 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by household income, 2002 TYPES OF TELEVISION SHOWS WATCHED Figure 37 Types of television shows watched, by Hispanic origin, 2002 Figure 38 Types of television shows watched by Hispanics, by nativity, 2002 Figure 39 Types of television shows watched by Hispanics, by language spoken at home, 2002 Figure 40 Types of television shows watched by Hispanics, by heritage, 2002 Figure 41 Types of television shows watched by Hispanics, by age, 2002 Figure 42 Types of television shows watched by Hispanics, by gender, 2002 Figure 43 Types of television shows watched, by household income, 2002 OTHER ELECTRONIC EQUIPMENT Figure 44 Ownership of other electronics, by Hispanic origin, 2002 Graph 9 Ownership of other electronics by Hispanic origin, 2002 Figure 45 Ownership of other electronics by Hispanics, by nativity, 2002 Figure 46 Ownership of other electronics by Hispanics, by language spoken at home, 2002 Figure 47 Ownership of other electronics by Hispanics, by heritage, 2002 Figure 48 Ownership of other electronics by Hispanics, by age, 2002 Figure 49 Ownership of other electronics by Hispanics, by presence of children, 2002 Figure 50 Ownership of other electronics by Hispanics, by household income, 2002 APPENDIX: RESEARCH METHODOLOGY CONSUMER RESEARCH Sampling & Weighting Presentation & Definition Further Analysis TRADE RESEARCH Informal trade research Formal trade research DESK & INTERNET RESEARCH SOURCES DEFINITIONS FORECASTS APPENDIX: WHAT IS Mintel? Mintel PUBLICATIONS Mintel Services Product retrieval Retail audits Tailored research Global New Products Database RESEARCH SUPPORT/CONSULTANCY/MIC The Mintel Information Centre (MiC) PR Research AbstractHispanics are now the largest minority group in the U.S. Many businesses are discovering that this segment of the population is an important part of the customer base, and since it is growing at a rapid rate, it will be even more important in the future. But for many companies, the Hispanic population is not well understood, making it difficult to market to them.This report examines activities engaged in and ownership of products that are primarily related to entertainment and use of leisure time. It compares Hispanics with the overall population and examines difference within the Hispanic population by the demographic characteristics, such as language spoken at home, that are most relevant. It also includes a summary of key demographic characteristics of U.S. Hispanics. This report is based primarily on data from the 2002 Simmons Hispanic Consumer Survey (HCS), which surveyed 10,072 adults aged 18 or older who were identified as being of Hispanic origin. In order to ascertain differences between the total population and the Hispanic population, Mintel has compared the results from the Simmons Hispanic Consumer Survey with the Fall 2002 National Consumer Survey (NCS). HCS and NCS surveys differ because HCS is on Hispanics only and gives respondents the option of answering questions in either English or Spanish. Key issues covered in this report are the effect of acculturation on purchasing habits, the need for Spanish-language marketing, and Hispanic preferences in fitness, travel, technology, films and television. Consumer research examines attitudes and behavior by age, gender, ethnicity and income, and a six-year trend analysis predicts future growth.
This report examines activities and products that are primarily related to entertainment and use of leisure time. It compares the likelihood of engaging in these activities and owning specific products by Hispanics compared with the overall U.S. population, as well as across different segments within the Hispanic population.
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