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Double Glazing - UKPublished by: Mintel International Group Ltd. Published: Jan. 1, 2004 - 85 Pages Table of ContentsIntroduction and Abbreviations Definitions Consumer research ACORN Abbreviations Executive Summary Stable housing market facilitates further sales Seven in ten homes are owner-occupied Replacement market continues to grow Kyoto Protocol affects the double glazing sector Volume of sales increases PVC-u frames dominate the market Four companies account for a third of sales to UK domestic market Nine in ten products sold through direct distribution Safestyle leads the way as top advertiser Mintel's research confirms popularity of PVC-u double glazing Market Drivers Confidence in the economy prevails Figure 1: PDI, consumer expenditure, savings and the savings ratio, at constant 1998 prices, 1998-2007 More people purchasing their homes Figure 2: Number of owner-occupied versus rented dwellings, 1998-2007 Rising house prices, but rising expectations? Figure 3: Real house prices (mix-adjusted), 1970-2003 Number of house purchases Figure 4: Average house completion price and household transactions in the UK, 1998-2003 Old or new Figure 5: When current home was built, 1996-2003 Replacement market is growing Figure 6: Household ownership of replacement windows, doors and secondary glazing, 1997-2003 9.2 million households have replacement glazing Figure 7: GB household ownership of replacement windows, doors and secondary glazing, 1997-2003 Security features Insulation and energy saving Not for scrap Market Size and Segmentation Double glazing market worth an estimated £1.8 billion Figure 8: Sales of double glazing to the domestic market in the UK, 1998-2003 PVC-u accounts for eight in ten double glazing solutions Figure 9: Sales of double-glazing to the domestic market in the UK, by material, 1999-2003 82% of double glazing sold has a PVC-u frame Figure 10: Estimated sales of double glazing to the domestic market in the UK, by frame material, 2003 The Supply Structure Anglian remains the leading double glazing provider Figure 11: Estimated manufacturers' shares of the domestic double glazing market, 1999-2003 Key player profiles Anglian Bowater Windows Safestyle Everest Other important players BAC Limited Coldseal Epwin Group Heywood Williams Distribution Direct distribution dominates sales Figure 12: Distribution of double glazing, estimated value share of value sales, 2001 and 2003 Direct DIY Builders/tradesmen The market remains constant Figure 13: Distribution of double glazing, estimated value share of sales, 2003 Advertising and Promotion Adspend as a percentage of sales hovers at about 2% Figure 14: Main monitored media advertising expenditure on double glazing (windows, doors and conservatories), 1998-2003 Safestyle - leading double glazing advertiser in 2002 and 2003 Figure 15: Main monitored media advertising expenditure on double glazing (windows, doors and conservatories), including direct mail, by selected companies, 2002 and 2003 Most advertising channelled through the radio Figure 16: Main monitored media advertising expenditure on double glazing (windows, doors and conservatories), by media type, in the 12 months to November 2003 Use of the Internet remains low The Consumer Replacement products appeal to consumers aged between 45 and 65 Figure 17: Household ownership of replacement windows & doors and secondary glazing, by gender, age and socio-economic status, 2003 Three in ten ABC1 retired consumers own secondary glazing Figure 18: Household ownership of replacement windows & doors and secondary glazing, by lifestage, presence of children and Mintel's Special Groups, 2003 Couples keenest to buy replacements Figure 19: Household ownership of replacement windows & doors and secondary glazing, by marital status, working status, household size, home ownership and length of tenure, 2003 South East/East Anglia most likely to replace windows/doors Figure 20: Household ownership of replacement windows & doors and secondary glazing, by region, 2003 Types of windows owned Market for full PVC-u double glazing continues to grow Figure 21: Types of window owned, November 2003 64% of 55-64-year-olds have PVC-u double glazing Figure 22: Types of window owned, by gender, age and socio-economic status, November 2003 Quarter of ABC1 retireds have any other full glazing Figure 23: Types of window owned, by presence of children, lifestage and Mintel's Special Groups, November 2003 64% with mortgage/loan have PVC-u double glazing Figure 24: Types of window owned, by marital status, working status, household size, home ownership and length of tenure, November 2003 Other full glazing most prevalent in London and Scotland Figure 25: Types of window owned, by region and ACORN categories, November 2003 Tabloid readers most likely to own PVC-u windows Figure 26: Types of window owned, by media usage and hours per day spent watching commercial TV, November 2003 A quarter of houses built between twenty and forty years ago Figure 27: When current home was built, November 2003 30% of DEs live in properties built in the post war-period Figure 28: When current home was built, by gender, age and socio-economic status, November 2003 Three in ten retired consumers live in post-war properties Figure 29: When current home was built, by presence of children, lifestage and Mintel's Special Groups, November 2003 Length of tenure correlates with PDI Figure 30: When current home was built, by marital status, working status, household size, home ownership and length of tenure, November 2003 Rising ACORN category could prove key target Figure 31: When current home was built, by region and ACORN categories, November 2003 28% of broadsheet readers live in homes built before 1919 Figure 32: When current home was built, by media usage and hours per day spent watching commercial TV, November 2003 The Future The 21st Century solution But will the public wise up? Replacement sales to drive the market PVC-u frames to increase their market share Aluminium has had its day Numerous benefits sought Forecast A sunny market Figure 33: Forecast of the UK market for double glazing, at current prices, 2003-07 Figure 34: Forecast of the UK market for double glazing, at constant prices, 2003-07 PVC-u remains more dynamic Added features important Factors incorporated AbstractMintel's Market Intelligence series currently consists of 120 reports annually, divided into two UK-focused sectors:Food & Drink Non-food (Essentials) These two complementary sectors combine to give you ultimate flexibility in your researching, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets. For each sector, every report provides a thorough analysis of the market, looking at:
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