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Clothing Retailing in ChinaPublished by: Textiles Intelligence Published: Nov. 1, 2003 - 21 Pages The price of this report has been reduced by 15% due to its age.Table of ContentsSummary Market Size and Growth Consumer spending and retail sales Market Characteristics Market concentration Clustering Shopping malls Migration towards the suburbs, away from city centres Demographics Leading retailers Peak retail selling periods Market Challenges Distribution Corruption Counterfeiting Restrictions faced by foreign enterprises High rents Cash economy Mail order Retail oversupply Four Leading Retail Cities: Beijing, Shanghai, Guangzhou and Dalian Beijing Shanghai Guangzhou Dalian Growth of Franchising Operations Advantages Disadvantages Recent News and Developments in Chinese Clothing Retailing The high fashion market Retail store growth The effect of SARS on Chinese retail growth Super Ocean Commercial Centre Dayang Supermall Luxury shopping centre in Guangzhou Ermenegildo Zegna Phillips-Van Heusen and Hempel International Wrangler Hot Kiss Moiselle Armani Group Bailian Group Wal-Mart Quiksilver China and Glorious Sun Enterprises Yue Yuen Dunhill Hang Ten Li-Ning Sports Goods Cherokee and Shanghai Bolderway Fashions Bulgari Joyce Boutique Wal-Mart, B&Q, OBI, Leroy Merlin, Seven-Eleven, Spain Discount and Auchan Carrefour Benetton Fast Retailing Jin Tak Shanghai seeks international fashion status Online retailing China's designer industry is looking to build international recognition List of tables Table 1: China: leading ten retailers, 2000 AbstractWith a population of 1.3 bn, China’s consumer market offers huge potential. Spending power in the country is growing rapidly as the economic boom continues. China’s “wealthy”—those earning more than Rmb100,000 a year (US$12,080)—amounted to an estimated 2.8 mn households by 2000, representing a major market for upmarket brands. Mass market brands, meanwhile, are being targeted at China’s quality- and price-conscious middle and lower-middle income earners (Rmb10,000-30,000 per annum), who numbered a further 150.5 mn households in 2000. Although the retail market is still highly fragmented, large retail chains are developing through amalgamation. The leading retailer in China is now Bailian Group, which was formed by merging four Shanghai-based companies. Second in importance is the French-owned Carrefour supermarket chain. Shopping malls are being developed at a rapid rate. In fact many city centres are now approaching saturation with too many retailers chasing too few customers. High rents are another problem. In the fourth quarter of 2002 the net rental for prime ground-floor retail space in Shanghai is reported to have averaged almost US$1,040 per m 2 per annum. But as car ownership rises, the retail industry will have more flexibility in its choice of location. The development of retail centres outside the city centre is already gathering pace and offers scope for development. Distribution remains a problem due to vast distances, poor
infrastructure and state-control of the wholesale sector. But companies
are starting to run their own distribution operations. Also, franchising
represents an efficient solution in a country the size of China where
distribution networks are costly. Other problems include contract-breaking,
corruption, counterfeiting and government restrictions which
prevent foreign retailers from operating wholly owned subsidiaries.
But these problems are expected to diminish now that China has
become a member of the World Trade Organisation (WTO).
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