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U.S. Adhesive Bandages MarketPublished by: Frost & Sullivan Published: Jan. 7, 2004 Table of Contents1. Market Profile 1. Overview 1. Executive Summary 2. Product Overview 3. Bandage Components 4. Bandage Manufacturing 5. Introduction to Market 6. U.S. Market Engineering Analysis 7. Analysis of PVC Products and Environmental Impact 8. Environmental Strategic Implications 2. Market Drivers and Restraints 1. Major Market Drivers a. Hydrocolloid and Hydrogel Bandages Seize Premium Position in Adhesive Bandage Market b. Licensed, Tattoo, and Novelty Adhesive Bandages Attract Major Attention in the Youth Market c. First Aid Kit Sales Growing Dramatically Helping to Boost Adhesive Bandage Production d. Scar Therapy Bandages Expand Basic Adhesive Bandage Technology Outside of First Aid Wound Care 2. Minor Market Drivers a. No-Stick Bandages Increasing in Popularity with Older Consumers and Diabetics b. Longer, Larger Bandages Boosting Number of Injuries that Can be Treated with Adhesive Bandages c. Bandages with Built-In Antibiotic Properties d. Future of Hemostatic Bandages Exciting but Uncertain e. Infection Control Designs for Healthcare Bandages 3. Major Market Restraints a. Highly Price Sensitive Market Caps Market Growth for Manufacturers and Suppliers b. Stable Demand for Adhesive Bandages Forces Revenue Growth to Come Mainly Through Pricing c. Underpenetrated Adult Market for Adhesive Bandages Restricts Growth 4. Minor Market Restraints a. Launch of New Liquid/Spray Bandages Captures Market Share Away from Traditional Bandages b. Trend Toward Longer Wear Adhesive Bandages Reduces Consumption of Product Materials 3. Challenges and Strategies 1. Private Label Brands Eroding Market Share of Major Companies 2. New Technologies from Clinical Wound Management 4. Research Segmentation 1. Segmentation by Product 2. Segmentation by End User 3. Segmentation by Region 2. Forecasts and Trends 1. Market Forecasts 1. Units Analysis 2. Pricing Forecast 3. Revenues Forecast 4. Pathology Forecast 2. Competitive Analysis 1. Competitive Structure - Adhesive Bandage Manufacturers 2. Competitive Structure - Tape Manufacturers 3. Market Share Analysis - Adhesive Bandage Manufacturers 4. Market Share Analysis - Tape Manufacturers 5. Competitor Profiles - Adhesive Bandage Manufacturers 6. Competitor Profiles - Tape Manufacturers 7. Competitor Profiles - Contract Manufacturers 8. Product Analysis AbstractHydrocolloid and Hydrogel Bandages Seize Premium Position in Adhesive Bandage MarketSophisticated hydrocolloid bandages, such as Johnson & Johnson's Advanced Care and Curad's Hydro-Heal, have established themselves as the most advanced products in the U.S. adhesive bandages market. The hydrocolloid particles lining these bandages absorb exudate and turn it into a white gel that is capable of retaining moisture that helps wounds heal faster. Consumer interest in these types of advanced bandages is also rising due to their long-lasting and waterproof properties. Borrowing advanced technology from clinical wound care, the relatively expensive hydrocolloid bandages are expected to experience increased growth in the future. This research is a comprehensive study of existing as well as developmental-stage technologies and applications in the U.S. adhesive bandages market. Profiles of major market participants and analysis of key competitors' products provide valuable insights for strategic development. Detailed revenue forecasts by product type and distribution channel help companies identify sectors with the most growth potential. Licensed, Tattoo, and Novelty Bandages Attract Major Attention in the Youth Market Johnson & Johnson pioneered the introduction of decorative and colored bandages in the mid-1950s. Today, the novelty and licensed bandages sector is one of the fastest growing and most competitive segments of the industry. Sales of licensed adhesive bandages account for approximately 15 to 20 percent of the total adhesive bandage market. Recently introduced in the market, "tattoo" bandages feature clear substrate bandages innovatively packaged with adhesive stickers that add the desired decorative touch. "Approximately 60 to 70 percent of adhesive bandages are estimated to be used on children, making parents and other child caretakers the primary consumers. Consequently, any opportunities to develop substrates that could incorporate eye-catching graphic features or some other novelty effect, such as stickers, tattoos, holograms, and glitter should be looked at as a niche opportunity," says the analyst who conducted the research. Launch of New Liquid/Spray Bandages Captures Market Share Away from Traditional Bandages The chief advantages that liquid and spray "bandages" offer over traditional bandages are that they are waterproof and are able to retain their stickiness and hold fast to the wound. Liquid bandages also offer a cosmetic benefit that is especially attractive to adult consumers. Although these products represent an important technological development, their high prices and complicated application processes are expected to restrict long-term growth potential. "However, if companies are able to eventually lower their price and make application easier, perhaps in a form similar to a 'Chapstick'-type lip balm tube, the product is likely to become the standard of care," says the analyst. Cyanoacrylate-based tissue adhesives are rapidly gaining acceptance as a convenient and speedy way of achieving wound closure. These adhesives have significant market potential and are fast emerging as viable alternatives to traditional methods of closing surgical incisions and lacerations.
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