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Crisis? What Crisis? Consumer Attitudes to and Knowledge of Pensions

Published by: Datamonitor

Published: Dec. 19, 2003 - 100 Pages


Table of Contents


TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 13

What is this report about? 13

Who is the target reader? 13

How to use this report 13

Implications of our Findings Error! Bookmark not defined.

CHAPTER 2 PLUGGING THE PENSIONS GAP 15

Background to the discussion 15

CHAPTER 3 WHAT PERCENTAGE OF SALARY DO YOU BELIEVE IS ENOUGH TO SAVE FOR A COMFORTABLE RETIREMENT? 17

Pension status 18

Region 19

Tenure 21

Social class 22

Age 23

Sex 24

Income 25

CHAPTER 4 ARE YOU EXPECTING FINANCIALLY TO BE ABLE TO CONTINUE YOUR EXISTING LIFESTYLE WHEN YOU RETIRE? 27

Sex 28

Age 28

Social Class 30

Tenure 31

Region 32

Pension status 33

CHAPTER 5 WHICH ONE OF THE FOLLOWING STATEMENTS COMES CLOSEST TO DESCRIBING HOW WELL YOU UNDERSTAND THE PENSION MARKET? 36

Age 39

Social Class 41

Tenure 42

Income 44

Region 45

Pension Status 46

CHAPTER 6 AND WHICH OF THESE FACTORS, IF ANY, WOULD MAKE YOU SAVE OR SAVE MORE INTO A PENSION? 47

Sex 48

Age 49

Social Class 50

Tenure 52

Region 53

Pension status 54

Income 55

CHAPTER 8 APPENDIX 57

What percentage of salary do you believe is enough to save for a comfortable retirement? 57

Are you expecting financially to be able to continue your existing lifestyle when you retire? 63

Which one of the following statements comes closest to describing how well you understand the pension market? 69

And which of these factors, if any, would make you save or save more into a pension? 81

Definitions 91

General life & pensions terms 91

Pensions 91

Distribution channels 94

Social class Definitions 96

Region definitions 96

Research methodology 100

Future readings 100

SPP writing team 100

How to contact experts in your industry 101



LIST OF TABLES

Table 1: Saving rates required to retire on half and two-thirds of final salary in 2050, taking account of both state and private income 17

Table 1: What percentage of salary do you believe is enough to save for a comfortable retirement? Total 57

Table 2: What percentage of salary do you believe is enough to save for a comfortable retirement? Pension 58

Table 3: What percentage of salary do you believe is enough to save for a comfortable retirement? Location (1) 58

Table 4: What percentage of salary do you believe is enough to save for a comfortable retirement? Location (2) 59

Table 5: What percentage of salary do you believe is enough to save for a comfortable retirement? Tenure 59

Table 6: What percentage of salary do you believe is enough to save for a comfortable retirement? Class 60

Table 7: What percentage of salary do you believe is enough to save for a comfortable retirement? Age 60

Table 8: What percentage of salary do you believe is enough to save for a comfortable retirement? Sex 61

Table 9: What percentage of salary do you believe is enough to save for a comfortable retirement? Total Household Income (1) 61

Table 10: What percentage of salary do you believe is enough to save for a comfortable retirement? Total Household Income (2) 62

Table 11: What percentage of salary do you believe is enough to save for a comfortable retirement? Total Household Income (3) 62

Table 12: Are you expecting financially to be able to continue your existing lifestyle when you retire? Total 63

Table 13: Are you expecting financially to be able to continue your existing lifestyle when you retire? Sex 63

Table 14: Are you expecting financially to be able to continue your existing lifestyle when you retire? Age 64

Table 15: Are you expecting financially to be able to continue your existing lifestyle when you retire? Class 65

Table 16: Are you expecting financially to be able to continue your existing lifestyle when you retire? Tenure 65

Table 17: Are you expecting financially to be able to continue your existing lifestyle when you retire? Location (1) 66

Table 18: Are you expecting financially to be able to continue your existing lifestyle when you retire? Location (2) 66

Table 19: Are you expecting financially to be able to continue your existing lifestyle when you retire? Income (1) 67

Table 20: Are you expecting financially to be able to continue your existing lifestyle when you retire? Income (2) 67

Table 21: Are you expecting financially to be able to continue your existing lifestyle when you retire? Income (3) 68

Table 22: Are you expecting financially to be able to continue your existing lifestyle when you retire? Pension ownership 68

Table 23: Which one of the following statements comes closest to describing how well you understand the pension market? Total 69

Table 24: Which one of the following statements comes closest to describing how well you understand the pension market? Sex 70

Table 25: Which one of the following statements comes closest to describing how well you understand the pension market? Age 71

Table 26: Which one of the following statements comes closest to describing how well you understand the pension market? Class 72

Table 27: Which one of the following statements comes closest to describing how well you understand the pension market? Tenure 73

Table 28: Which one of the following statements comes closest to describing how well you understand the pension market? Total household income (1) 74

Table 29: Which one of the following statements comes closest to describing how well you understand the pension market? Total household income (2) 75

Table 30: Which one of the following statements comes closest to describing how well you understand the pension market? Total household income (3) 76

Table 31: Which one of the following statements comes closest to describing how well you understand the pension market? Total household income (4) 77

Table 32: Which one of the following statements comes closest to describing how well you understand the pension market? Location (1) 78

Table 33: Which one of the following statements comes closest to describing how well you understand the pension market? Location (2) 79

Table 34: Which one of the following statements comes closest to describing how well you understand the pension market? Pension 80

Table 35: And which of these factors, if any, would make you save or save more into a pension? Total 81

Table 36: And which of these factors, if any, would make you save or save more into a pension? Sex 82

Table 37: And which of these factors, if any, would make you save or save more into a pension? Age 83

Table 38: And which of these factors, if any, would make you save or save more into a pension? Class 83

Table 39: And which of these factors, if any, would make you save or save more into a pension? Tenure 84

Table 40: And which of these factors, if any, would make you save or save more into a pension? Location (1) 85

Table 41: And which of these factors, if any, would make you save or save more into a pension? Location (2) 86

Table 42: And which of these factors, if any, would make you save or save more into a pension? Pension Type 86

Table 43: And which of these factors, if any, would make you save or save more into a pension? Income (1) 87

Table 44: And which of these factors, if any, would make you save or save more into a pension? Income (2) 88

Table 45: And which of these factors, if any, would make you save or save more into a pension? Income (3) 89

Table 46: And which of these factors, if any, would make you save or save more into a pension? Income (4) 90





LIST OF FIGURES

Figure 1: 5-10% of salary is judged by many to be the right amount to save for retirement (Total) 18

Figure 2: Those with stakeholder pensions are particularly keen on a 5-10% contribution rate 19

Figure 3: People in Wales are the keenest of all the regions in investing 10% of salary to save for retirement 21

Figure 4: Those renting from the local authority are most inclined to believe that saving is not worthwhile 22

Figure 5: The C2 class is more likely to feel that saving is not worthwhile 23

Figure 6: The retired now realize the importance of saving a high percentage of salary 24

Figure 7: Many more men than women believe that saving for retirement is not worthwhile 25

Figure 8: Those earning over £35,000 are keen on a 10% plus contribution rate 26

Figure 9: 59% of people expect financially to be able to continue their existing lifestyle when they retire 27

Figure 10: The sexes show equal confidence in their retired futures 28

Figure 11: A high number of those 65+ think themselves able to carry on their existing lifestyle once they have retired 30

Figure 12: All classes expect to be able to continue their existing lifestyle when retired 31

Figure 13: Those renting from the local authority are uncertain of their financial future 32

Figure 14: The Welsh are the most certain of their post retirement future 33

Figure 15: Those with no pension remain confident about their future after retirement 34

Figure 16: 20% of people have no knowledge or interest in pensions 37

Figure 17: More men claim a good understanding of pensions than women 39

Figure 18: 18-24 year olds have a low interest in pensions 40

Figure 19: Knowledge of pensions is broadly on a sliding scale according to social class 42

Figure 20: Those renting from the local authority have least interest in the pension market 43

Figure 21: Those with a household income above £50,000 are far more interested in pensions than those in the £9,500 to £19,999 bracket 44

Figure 22: The Welsh interest in pensions contrasts sharply to those in the East Midlands 45

Figure 23: Over 60% of those with a stakeholder pension count themselves as having a good or strong knowledge of the pensions market 46

Figure 24: Wage increases would be the key factor in driving increased willingness to contribute to pensions 48

Figure 25: Women are more resistant to pensions than men are 49

Figure 26: Younger people in particular feel bereft of advice and information on pensions 50

Figure 27: The DE social class are particularly shut out of the pensions debate 51

Figure 28: Those homeowners paying off a mortgage are particularly conscious of the cost of pensions 53

Figure 29: The North is particularly keen on cheaper pensions 54

Figure 30: Many of those with no pension remain unlikely ever to get one 55

Figure 31: Those earning above £50,000 see tax incentives as key to encouraging pensions saving 56





Abstract

Introduction
This report assesses mass market attitudes towards pensions and pension provision. It examines consumer receptiveness to saving for retirement and identifies who is underestimating the amount of savings required. Survey data is harnessed and fully analyzed culminating in key recommendations for life and pensions providers on how to get the pension message across.

Scope
1000 mass market consumers were polled by NOP in an exclusive survey for Datamonitor. The results are analyzed by various socio-economic attributes

The survey provides a comprehensive guide to consumers' attitudes towards and knowledge of pensions

Report Highlights
The £27 billion pension gap is one of the most pressing financial problems facing the UK, but the key driver is not a lack of awareness about the need to save - just 8% of our survey believe pension saving is not worthwhile.

Reasons to Purchase
Build understanding of why pension messages are failing to hit their target market

For providers seeking competitive advantage in key market segments, the granular understanding of target customers this study provides is invaluable

Scope
Individuals are asked how much they need to save to fund retirement to assess which groups are likely to be making insufficient provision

key policy options are tested to see what, if anything, can be done to change consumers' perceptions and prevent a worsening of the pension crisis

Report Highlights
A poor understanding of the actual level of savings required to fund a decent retirement income is evident, with just 30% of those surveyed recognizing the need to save more than the recommended 10% of salary.

On this basis, it is likely many of the 59% who believe they can have the same standard of living as they do today will be disappointed.

Reasons to Purchase
The insights from this report are a key weapon in the industry armory to lobby the government for action on improving pension education



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