|
|
Cycling Holidays in Europe - EuropePublished by: Mintel International Group Ltd. Published: Dec. 1, 2003 - 27 Pages Table of ContentsIntroduction Definitions and Sources Holiday cyclists Short-break cyclists Day excursionists Data sources Background Sustainable tourism How sustainable is cycle tourism? Switch trips from cars to cycle at destinations Increase in cycle holidays Infrastructure Cycling Tourist Profile Demographics Figure 1: Reasons for undertaking a cycling holiday Figure 2: Means of information used to organise a cycling holiday Figure 3: Duration of holiday Figure 4: Cycling distance per day on a cycling holiday Figure 5: Preferred itineraries Market segmentation Figure 6: Cycling holiday consumer market segmentation Outbound Markets Germany Figure 7: Cycling holiday booking method in Germany, 2001 Why book through an operator? Figure 8: Duration of cycling holidays on the German market The UK The Netherlands Destinations France Austria Italy Switzerland Eurovélo The Future The market Understanding the market better Market cycle holidays more effectively Marketing Information Product development Promotion Distribution AbstractIn the last few years, cycling holidays in Europe have become a major part of the active tourism or adventure travel markets. With ever increasing growth rates, they are now offered by a proliferation of small operators as well as mainstream ones.The growth in this segment can be linked to many consumer trends: healthy lifestyles, the need to do something during a holiday as opposed to the traditional beach break and a search for original types of holidays at one's own pace. Although there is not a typical profile of a cycling holiday enthusiast, findings show that the market is composed of independent people with mid to high level of incomes and a rather high level of culture. The market segmentation has some similarities with the adventure travel market in terms of consumption: small groups, high overheads per customers, wide range and quality destinations offered.
In all of the European countries examined in this report, the vast majority of cycling holiday packages are sold direct by small specialist companies which have a thorough knowledge of the destinations and the market.
|
|
|||
|
About MarketResearch.com
|
||||