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Children's Eating Habits - UKPublished by: Mintel International Group Ltd. Published: Dec. 1, 2003 - 125 Pages Table of ContentsIntroduction and Abbreviations Abbreviations Executive Summary Child population has fallen below 12.5 million Most mothers now work outside the home Most popular children's foods and drinks ...but healthy eating is a key preoccupation for the majority of parents Differences between mothers and fathers Children's attitudes Eating between meals is the norm Processed meat is a staple food Families still do eat together Family eating out habits Virtually all 7-10-year-olds visit burger bars But the older children have been to other restaurants as well A ban on advertising to children could still be possible Retailers continue to be proactive Pressure on manufacturers set to continue Market Background Decline in the number of children Figure 1: Number of children living in the UK, by age group, 1998-2003 Figure 2: UK child population, by age group and gender, 1998-2003 Family size Figure 3: Average family size for the constituent countries, UK, 1950-2000 Pocket money Figure 4: Average weekly income of children aged 7-14, 2001-03 Figure 5: Average monthly income of children aged 15-16, 2001-03 Figure 6: Average weekly income of children aged 7-14, by region, 2001-03 Figure 7: Average monthly income of children aged 15-16, by region, 2001-03 Parental dynamics The economy and its effect on spending Figure 8: Trends in personal disposable income (PDI) and consumer expenditure, 1998-2007 Changing social structure Figure 9: Household composition in Great Britain, 1979-2001 Figure 10: Demographic profiles of those with children living at home vs elsewhere, April 2003 Working status Figure 11: Women in employment, by age of youngest dependent child, 1997-2002/03 Figure 12: Demographic profiles of full-time, part-time and non-working women in households with children under 16, April 2003 Market Values Introduction Identifying 'children's food' markets Figure 13: Penetration of foods particularly popular with children, 2003 Figure 14: Penetration of drinks popular with children, 2003 Figure 15: Foods eaten by children, 2003 Figure 16: Drinks consumed by children aged 7-16, 2003 A closer look at the markets Breakfast cereals Figure 17: UK retail sales of breakfast cereals, by value, 1998-2003 Baked beans and canned pasta Figure 18: UK retail sales of baked beans and canned pasta, 1998-2003 Biscuits Figure 19: UK retail sales of biscuits, 1998-2003 Pizza Figure 20: UK retail sales of pizza, by value, 1998-2003 Crisps and snacks Figure 21: UK retail sales of crisps and snacks, 1998-2003 Yogurts and chilled pot desserts Figure 22: UK retail sales of yogurts and chilled pot desserts, by volume and value, 1998-2003 Confectionery Figure 23: Retail sales of chocolate and sugar confectionery, by volume and value, 1998-2003 Impulse ice cream Figure 24: Retail sales of impulse ice cream, by volume and value, 1998-2003 Juice and juice drinks Figure 25: Retail sales of fruit juices and juice drinks, by volume and value, 1998-2003 Carbonates Figure 26: Retail sales of carbonates, by volume and value, 1998-2003 Conclusions Issues and Trends Eating habits today The general picture Figure 27: Eating habits, by adults, 1998-2003 Parental attitudes Figure 28: Eating habits, all adults and family adults, 2003 Figure 29: Respondents with families who agree with statements regarding eating habits, 2003 Child health issues and the media Childhood obesity Trans fats Additives Parental attitudes Figure 30: Attitudes towards children's diets, 1996, 2001 and 2003 Parental attitudes by demographics Figure 31: Attitudes towards healthy eating among children, parents, by demographic sub-group, 2003 Parental attitudes - mothers vs fathers Figure 32: Attitudes towards healthy eating among children, men and women, by demographic sub-group, 2003 Healthy lifestyles Figure 33: Parental attitudes towards keeping up with new ideas and latest advice on healthy lifestyles, December 2002 Children's attitudes Figure 34: Attitudes towards eating, by children aged 11-16, 2003 Figure 35: Attitudes towards healthy eating, 11-16-year-olds, by demographic sub-group, 2003 Figure 36: Attitudes towards food, 11-16-year-olds, by demographic sub-group, 2003 Conclusions and implications Children's Snacking Habits Introduction Eating between meals Figure 37: Agreement/disagreement with the statement 'I often eat between meals', 2003 Parental attitudes towards snacking Figure 38: Attitudes towards children's snacking, February 2003 Parental attitudes towards snacking by demographics Figure 39: Attitudes towards children's snacking habits, by demographic sub-group, 2003 Parental attitudes towards snacking - mothers vs fathers Figure 40: Attitudes towards children's snacking habits, men and women, by demographic sub- group, 2003 Incidence of snacking among children Figure 41: Items eaten between meals, 2003 Snacks by demographics Figure 42: Most popular snacks or nibbles, by demographic sub-group, 2003 Figure 43: Most popular snacks or nibbles, by boys and girls who eat fruit as a snack, 2003 Figure 44: Snacks most likely to be eaten by ABC1 children, 2003 Chocolate - consumption, purchase and location eaten Figure 45: Demographic analysis of children's consumption of chocolate, by purchasing and eating patterns, 2003 Sweets - consumption, purchase and location eaten Figure 46: Demographic analysis of children's consumption of sweets, by purchasing and eating patterns, 2003 Crisps - consumption, purchase and location eaten Figure 47: Demographic analysis of children's consumption of crisps, by purchasing and eating patterns, 2003 After-school snacking Figure 48: Snack products eaten after school, 1999, 2001 and 2003 Preparing snacks for themselves Figure 49: "My children often prepare snacks for themselves", by demographic sub-group, 2003 Conclusions and implications Meal Times Introduction What do children eat? Figure 50: Foods eaten, by product category, 2003 Consumption of protein-based foods Figure 51: Children's consumption of protein-based foods, by demographic sub-group, 2003 Figure 52: Consumption of meat-based foods, demographic sub-group, 2003 Consumption of side-of-plate foods and desserts Figure 53: Consumption of side-of-plate foods and desserts, 2003 Influences on the type of foods eaten Figure 54: Food groups consumed by children aged 11-16, by interest in healthy eating issues, 2003 Figure 55: Consumption of food groups by children aged 11-16, by attitudes towards food, 2003 Family meal times Formal vs informal meals Figure 56: Attitudes towards main meals, by family type, September 2002 Figure 57: Frequency of eating together with other members of household, September 2002 Breakfast Importance of breakfast - children's view Figure 58: Level of agreement with the statement 'breakfast is the most important meal of the day', by demographic sub-group, 2003 What children eat for breakfast Figure 59: Foods eaten for breakfast, children aged 7-10 and 11-16, 2003 Breakfast among 7-10s Figure 60: Most popular breakfast items for children aged 7-10, by demographic sub-group, 2003 Breakfast among 11-16s Figure 61: Most popular breakfast items for children aged 11-16, by demographic sub-group, 2003 Figure 62: Changes in usage of cereal and bread products, 2002 Lunch Children's packed lunches - parental habits Figure 63: Habits in respect of children's weekday lunches in term-time, August 2002 Figure 64: Mothers providing packed lunch and mothers whose children buy their lunch at school or have free lunches, by demographic sub-group, August 2002 Children's school lunches - products eaten Figure 65: Food and drink consumed at school, 2003 Weekday vs weekend eating Figure 66: Foods eaten at lunchtimes by 11-16-year-olds, 2003 The Sunday roast - 7-10s Figure 67: Incidence of having a roast dinner on Sundays, 7-10s, by demographic sub-group, 2003 Eating main meals with the family - 11-16s Figure 68: When children aged 11-16 eat main meals with their families, 2003 Figure 69: Children aged 11-16 who eat main meals with their families at the weekend, by age and socio-economic status, 2003 Figure 70: Children aged 11-16 who eat main meals with their families at the weekend, by region, 2003 Conclusions and implications Eating Out Introduction The rise in popularity of eating out Frequency of eating out Figure 71: Frequency of eating out during the day, families compared to all adults, 2003 Figure 72: Frequency of eating out during the evening, families compared to all adults, 2003 Family eating out habits Figure 73: Venues eaten in or from which a take-away has been purchased in the last three months, February 2003 Figure 74: Frequency of eating out in fast-food restaurants, families compared to all adults, 2003 Children's attitudes towards eating out Figure 75: Those who agree/disagree with statements regarding eating out, 2003 Fast-food outlets Burger bars and fish and chip shops - 7-10s Figure 76: Usage of burger bars and other fast-food outlets, by demographic sub-group, 2003 Eating in vs take-away Figure 77: Type of usage of burger bars by 7-10-year-olds, 2003 Going with others Figure 78: With whom 7-10s go to burger bars, 2003 Figure 79: With whom 7-10s go to burger bars, by demographic sub-group, 2003 Take-aways and fast-food - 11-16s Figure 80: Usage of fast-food places by 11-16-year-olds, 2003 Types of outlets used Figure 81: Usage of fast-food places by 11-16-year-olds, 2003 Figure 82: Children aged 11-16 who have visited fast-food places in the last three months, 2003 Frequency of using take-away/fast-food outlets Figure 83: Frequency of usage of fast-food places by 11-16-year-olds within the last three months, 2003 Figure 84: The frequency of eating in fast-food places by 11-16-year-olds within the last three months, by demographic sub-group, 2003 Going with others Figure 85: With whom 11-16-year-olds usually eat fast-food, 2003 Figure 86: Who the 11-16s most commonly eat fast-food with, by those eating in or eating take- aways, 2003 Pizza - 7-10s Eat in vs take-away Figure 87: Usage of pizza places by 7-10s, 2003 Going with others Figure 88: With whom 7-10-year-olds visit pizza places, 2003 Pizza - 11-16s Figure 89: Usage of pizza places by 11-16s, 2003 Frequency of use Figure 90: Frequency of usage of pizza places by 11-16-year-olds, 2003 Figure 91: 11-16-year-olds who have been to or used a pizza place 1-4 times in the last three months, 2003 Going with others Figure 92: With whom 11-16s visit pizza places, 2003 Figure 93: Those visiting pizza places with parents or friends, 11-16-year-olds, by demographic sub-group, 2003 Other restaurants - 11-16s Figure 94: Those aged 11-16 who visit restaurants other than fast-food and pizza places, 2003 Types of other restaurants visited Figure 95: Types of restaurant visited by 11-16-year-olds within the last three months, by socio-economic status, 2003 Figure 96: Types of restaurant visited by 11-16-year-olds within the last three months, by demographic sub-group, 2003 Frequency of use Figure 97: Frequency of going to 'other' restaurants by 11-16-year-olds within the last three months, by socio-economic status, 2003 Going with others Figure 98: Those with whom 11-16s visit 'other' restaurants, 2003 Figure 99: The 11-16s who visit 'other' restaurants with parents or friends, by demographic sub- group, 2003 Regional differences Figure 100: Usage of fast-food outlets, by region, 2003 Conclusions and implications Marketing Tools Introduction Pester power and the issue of advertising Attitudes towards advertising to children - FAU research Figure 101: Attitudes towards advertising to children, August 2003 "Advertising to children should be banned" Figure 102: "I thinking advertising to children should be banned", April 2003 FSA study Influencing adults - FAU research Figure 103: Influences on children, 2003 Targeting children Mainstream advertising Figure 104: Main monitored media advertising expenditure on sectors that are particularly popular with children, 1998-2002 Advertising on brands popular with children Figure 105: Main monitored media advertising expenditure on brands popular with children, January-August 2003 Character merchandising Figure 106: Selected usage on food products of popular children's characters, 2003 Figure 107: Further selected usage on food products of popular children's characters, 2003 Figure 108: Examples of below-the-line activity featuring character merchandising, 2003 Other on-pack promotions Figure 109: Selected below-the-line activity other than character merchandising, 2003 Celebrity endorsements Retailer activity Figure 110: Selected retailers' children's brands, 2003 The Future Target market will continue to shrink Figure 111: Projected shifts in the UK child population, 2003-08 Pressure on manufacturers set to continue Online-shopping could circumvent pester power Figure 112: British Internet penetration, 2000-03 The role of grandparents Figure 113: Forecast trends in the UK population of those aged 50+, 2003-08 Appendix: Research Methodology AbstractMintel previously published its Special Report, Children's Eating Habits, in 2001. This new Special Report brings the subject up to date, with a widening of the age band used in the consumer research to include 15- and 16-year-olds.The report concentrates on what, where, when and with whom children actually eat. Some markets which are especially important for children are examined as part of the report, but due to the impossibility of determining just how much consumption is exclusively down to children, an overall market value has not been given. Throughout this report, Mintel will examine the theme that: "Despite the media publicity regarding healthy eating issues with regard to children, little has changed in terms of their eating habits."
The report makes extensive use of the TGI Youth survey of 2003 as well as Mintel's own consumer research, much of which has been re-analysed.
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