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Ingredient Trends - USPublished by: Mintel International Group Ltd. Published: Dec. 1, 2004 - 132 Pages Table of ContentsINTRODUCTION AND ABBREVIATIONS Introduction Other relevant reports Definition Abbreviations & Terms Abbreviations Terms EXECUTIVE SUMMARY Low calorie sweeteners show explosive growth Functional ingredients break out Vitamins and minerals and herbs slow down Global competition heats up Marketing is beginning to target consumers Consumers are proactive about their ingredient choices General vs. specific health reasons for reading nutrition labels Trends in low-calorie sweetener use MARKET DRIVERS Incidence of obesity Figure 1: Incidence of overweight and obese Americans aged 18 and older, 1994-2002 Figure 2: Prevalence of obesity among U.S. adults, by key demographics, 1991, 1995 and 2000 Low carb: More than a fad Figure 3: Attitudes toward diets and nutrition, February 2004 Figure 4: Incidence of being overweight, 6-19 year olds, 1976-2000 Figure 5: Buying of low-cal/diet products, selected categories, by households with obesity and all other households, 2003 General vs. specific health concerns Ingredient breakthroughs MARKET SIZE & TRENDS Figure 6: Total North American wholesale sales of selected food ingredients, 1998 and 2003 MARKET SEGMENTATION Figure 7: Numbers of new products, segmented by selected types of ingredients*, 2002-2004 LOW-CALORIE SWEETENERS Launches of low-calorie sweeteners by type Figure 8: Launches of products with low-calorie sweeteners, by sweetener type, 1999-2004 Launches of low-calorie sweeteners by category Figure 9: Launches of products with low-calorie sweeteners, by category, 1999-2004 Launches of each low-calorie sweetener by category Sucralose Figure 10: Launches of products containing sucralose, by category, 1999-2004 Splenda brand Figure 11: Launches of products containing Splenda, by category, 1999-2004 Sorbitol Figure 12: Launches of products containing sorbitol, by category, 1999-2004 Maltitol Figure 13: Launches of products containing maltitol, by category, 1999-2004 Acesulfame potassium (ace-K) Figure 14: Launches of products containing acesulfame potassium (ace-K), by category, 1999-2004 Aspartame Figure 15: Launches of products containing aspartame, by category, 1999-2004 Lactitol Figure 16: Launches of products containing lactitol, by category, 1999-2004 Erythritol Figure 17: Launches of products containing erythritol, by category, 1999-2004 Isomalt Figure 18: Launches of products containing isomalt, by category, 1999-2004 Xylitol Figure 19: Launches of products containing xylitol, by category, 1999-2004 Mannitol Figure 20: Launches of products containing mannitol, by category, 1999-2004 Stevia Figure 21: Launches of products containing stevia, by category, 1999-2004 Frequency of low-calorie sweetener launches in key categories Confectionery Figure 22: Launches of products with low-calorie sweeteners in the confectionery category, 1999-2004 Snacks Figure 23: Launches of products with low-calorie sweeteners in the snacks category, 1999-2004 Beverages Figure 24: Launches of products with low-calorie sweeteners in the beverage category, 1999-2004 Desserts & Ice Cream Figure 25: Launches of products with low-calorie sweeteners in the desserts & ice cream category, 1999-2004 VITAMINS AND MINERALS Methodology Figure 26: Launches of products fortified with vitamins & minerals, by ingredient type, 2000-2004 Figure 27: Launches of products fortified with vitamins & minerals, by category, 2000-2004 Launches of each vitamin and mineral Vitamin C Figure 28: Launches of products fortified with vitamin C, by category, 2000-2004 Calcium Figure 29: Launches of products fortified with calcium, by category, 2000-2004 Vitamin A Figure 30: Launches of products fortified with vitamin A, by category, 2000-2004 B vitamins Figure 31: Launches of products fortified with B vitamins, by category, 2000-2004 Vitamin E Figure 32: Launches of products fortified with vitamin E, by category, 2000-2004 Iron Figure 33: Launches of products fortified with iron, by category, 2001-2004 Folic Acid Figure 34: Launches of products fortified with folic acid, by category, 2000-2004 Frequency of vitamin and mineral launches in each category Beverages Figure 35: Launches of products with vitamin and mineral fortification in the beverage category, 2000-2004 OTHER FUNCTIONAL INGREDIENTS Figure 36: Launches of products fortified with other functional ingredients, by ingredient type, 1999-2004 Figure 37: Launches of products fortified with other functional ingredients, by category, 1999-2004 Launches of the other functional ingredients Fiber Figure 38: Launches of products with fiber, by category, 1999-2004 Omega 3 Figure 39: Launches of products with omega 3, by category, 1999-2004 Flaxseed Figure 40: Launches of products with flaxseed, by category, 1999-2004 Pre- or Probiotics Figure 41: Launches of products with pre- or probiotics, by category, 1999-2004 HERBAL INGREDIENTS Figure 42: Launches of products with herbal ingredients, by herbal type, 1999-2004 Figure 43: Launches of products with herbal ingredients, by category, 1999-2004 SUPPLY STRUCTURE FOREIGN TRADE Figure 44: Imports of selected ingredients, in the U.S., 2001-2004 Figure 45: origin of selected Imported ingredients in the U.S., 2003 COMPANIES AND BRANDS Figure 46: Leading manufacturer sales of companies active in the ingredients market, 2002 and 2004 Cargill, Incorporated BASF Archer Daniels Midland DSM N.V. (Roche Vitamins and Fine Chemicals) Merck KGaA Ajinomoto Co Associated British Foods (SPI Polyols) McNeil Consumer and Specialty Pharmaceuticals (Johnson & Johnson) Eisai Danisco A/S Roquette Freres NutraSweet Co. Nutrinova GmbH (Celanese AG) Indena SPA ADVERTISING & PROMOTION Cargill BASF Health & Nutrition Archer Daniels Midland (ADM) DSM N.V. Ajinomoto McNeil: Splenda (Sucralose) Nutrinova GmbH THE CONSUMER Introduction Influence of ingredients on buying decisions Figure 47: Label components influencing buying decision, October 2003 and November 2004 Figure 48: Label components influencing buying decision, by gender, October 2003 and November 2004 Figure 49: Label components influencing buying decision by age, October 2003 and November 2004 Figure 50: Label components influencing buying decision, by income, October 2003 and November 2004 Figure 51: Label components influencing buying decision, by race, October 2003 and November 2004 Figure 52: Label components influencing buying decision, by marital status, October 2003 and November 2004 Figure 53: Label components influencing buying decision, by the presence of children, November 2004 General vs. specific health concerns as motivator Figure 54: Main reason for reading nutrition labels, October 2003 and November 2004 Figure 55: Main reason for reading nutrition labels, by age, October 2003 and November 2004 Base: 1,000 adults aged 18+ in 2003 and 2004 Figure 56: Main reason for reading nutrition labels, by household income, October 2003 and November 2004 Figure 57: Main reason for reading nutrition labels by the presence of children, November 2004 Trends in low-calorie sweetener use Figure 58: Changes in low-calorie sweetener purchase behavior, October 2003 and November 2004 Figure 59: Changes in low-calorie sweetener purchase behavior, by age, October 2003 and November 2004 Figure 60: Changes in low-calorie sweetener purchase behavior, by household income, October 2003 and November 2004 Figure 61: Changes in low-calorie sweetener purchase behavior, by marital status, November 2004 General attitudes toward vitamin and minerals Figure 62: General attitudes toward vitamins and minerals, November 2004 Figure 63: General attitudes toward vitamins and minerals, by gender, November 2004 Figure 64: General attitudes toward vitamins and minerals, by age, November 2004 Figure 65: General attitudes toward vitamins and minerals, by race, November 2004 Figure 66: General attitudes toward vitamins and minerals, by the presence of children and marital status, November 2004 Summary Influence of ingredients on buying decisions General vs. specific health concerns as motivator Trends in low-calorie sweetener use General attitudes toward vitamins and minerals FUTURE & FORECAST FUTURE TRENDS Health-consciousness has become a mindset Ingredients are here to stay Carbohydrates fight back Childhood obesity concerns open opportunities Qualified health claims in the future MARKET FORECAST Figure 67: Forecast of North American wholesale sales of selected food ingredients, 1998, 2003, and 2008 APPENDIX: TRADE ASSOCIATIONS APPENDIX: NEW PRODUCT BRIEFS LOW-CALORIE SWEETENERS Wells' Dairy: Blue Bunny Sweet Freedom Coca-Cola: Diet Sprite HealthySweet Inc.: Baking Sweetener Mix VITAMINS AND MINERALS Sara Lee Bakery: Earth Grains Extra Fiber Bread Albertson's: Splash Blended Juice Beverage Dean Foods: Land O Lakes 80 'N Sunny Low-Fat Milk and Fruit Juice Drink OTHER FUNCTIONAL INGREDIENTS Momo's Veggie Kitchen: Mo'Rainbow Veggie Fish Trader Joe's: Spicy Soy & Flaxseed Tortilla Chips Lifeway Foods: Lowfat Kefir Cultured Milk HERBAL INGREDIENTS Coca-Cola: Full Throttle Energy Drink Anheuser Busch: B-to-the-E APPENDIX: RESEARCH METHODOLOGY Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts APPENDIX: WHAT IS MINTEL? Mintel Reports Global New Products Database Comperemedia® Mintel Services POS+ Mintel Consultancy AbstractAs consumer attitudes towards food in general have moved from simply fuel for the body to a vehicle for achieving specific health goals, so too has the emphasis of food ingredients changed. Ingredients that fortify (herbals, vitamins and minerals) and ingredients that reduce (low calorie sweeteners, low-carbohydrate polyols) have become important parts of the product development process crucial to creating foods that are healthful and popular. Researching the levels and patterns of ingredient use in new products is a unique way to understand where the food industry is heading.
Unlike the standard Mintel report, which focuses on the end-consumer market, this report deals with an intermediate market level-where ingredients are sold to food manufacturers in an industrial wholesale process. Consumers affect intermediate markets only to the extent that their demand for retail products for both body and mind in turn drive the number of products in which the featured ingredients appear. The incidence of usage of many ingredients is examined in this report, via the GNPD database. A host of other factors that impact the markets for these ingredients are also analyzed, such as innovation within the ingredients market, regulation, and global competition.
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